Enhancing Creativity through Scope Expansion in Strategy PPT

This PPT slide, part of the 39-slide Creative Thinking in Strategy Development PowerPoint presentation, presents a framework for enhancing creative outcomes in strategy development by broadening the scope of problem-solving both early in the process and after initial solutions have been formulated. It contrasts 2 approaches: the Traditional Process and the Creative Process, highlighting how expanding the scope can lead to more innovative solutions.

On the left, the section titled "Broadening the scope early on" emphasizes the importance of challenging existing assumptions and pushing boundaries. It suggests that injecting new insights and identifying disconnects can significantly impact the quality of the outcomes. This phase is critical as it sets the foundation for the entire creative process, allowing teams to explore a wider array of possibilities and perspectives.

The right side of the slide discusses "Reopening it as solutions start shaping." This phase involves imposing design challenges and considering alternative viewpoints. By asking what different companies would do in similar situations, teams can reassess their strategies and adapt them to better fit the evolving context. This iterative approach encourages continuous refinement of ideas, ensuring that solutions remain relevant and innovative.

Overall, the slide underscores the necessity of flexibility in strategy development. It advocates for a dynamic process where both the initial framing of issues and the subsequent evaluation of solutions are approached with an open mindset. This methodology not only fosters creativity, but also enhances the likelihood of achieving impactful results. For executives looking to drive innovation within their organizations, this framework offers a structured yet adaptable approach to problem-solving.

This slide is part of the Creative Thinking in Strategy Development PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.

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