Framework for Effective Secondary Research in Strategy PPT

This PPT slide, part of the 61-slide Consulting Work Planning & Management PowerPoint presentation, emphasizes the importance of secondary research in forming a robust analytical framework for problem-solving. It outlines 3 key components: Sample Analyses, Method of Analysis, and Primary Data Sources.

In the Sample Analyses section, various types of assessments are highlighted. These include industry and market assessments, trends in growth and market share, competitive benchmarking, and the impact of technological changes. Understanding customer preferences and demands is also noted, indicating a comprehensive approach to market analysis.

The Method of Analysis section distinguishes between qualitative and quantitative methods. Qualitative analysis involves group discussions and summarizing high-level observations, which can provide insights into broader trends and sentiments. Quantitative analysis focuses on statistical and financial data, offering a more numerical perspective that can validate findings from qualitative research.

Primary Data Sources are categorized into external and internal sources. External sources encompass annual reports, client records, publications from trade and business press, and published research reports from recognized entities like Gartner Group. This section also mentions books, internet resources, investment analyst reports, press releases, and databases, indicating a wide range of materials that can be leveraged for research. Internal sources include engagements and thought leadership, which can provide unique insights tailored to specific organizational contexts.

This slide serves as a guide for executives looking to enhance their strategic decision-making through informed analysis. It clearly delineates the methodologies and sources that can underpin effective problem-solving, making it a valuable resource for any organization aiming to refine its strategic approach.

This slide is part of the Consulting Work Planning & Management PowerPoint presentation.

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