This PPT slide, part of the 103-slide Complete Guide to Customer-centric Design (CCD) PowerPoint presentation, emphasizes the importance of understanding customer journeys rather than merely focusing on individual touchpoints. It argues that customers perceive companies through comprehensive experiences, which encompass multiple interactions rather than isolated events. The text highlights that while specific touchpoints, such as sales onboarding or support, may receive high satisfaction ratings, these scores can be misleading if the overall journey is subpar.
The slide presents a framework where the customer journey aligns employees around customer needs, facilitating a more cohesive and effective service delivery. It suggests that organizations should prioritize a holistic view of customer experiences to ensure consistent value creation. The visual elements illustrate various stages of a customer journey, such as changing accounts or resolving problems, and indicate that individual touchpoints can still perform well despite an overall negative experience.
Key metrics are provided, showing that measuring the entire customer journey can significantly enhance customer satisfaction and willingness to recommend the service. The figures indicate potential increases in satisfaction by 56-117% and recommendation likelihood by 58-104%. This data underscores the critical insight that customer journeys are more strongly linked to business outcomes than isolated touchpoints.
For executives considering this document, the takeaway is clear: a shift in focus from touchpoints to comprehensive journeys can lead to better customer experiences and improved business performance. This strategic approach can help organizations better align their resources and efforts to meet customer expectations effectively.
This slide is part of the Complete Guide to Customer-centric Design (CCD) PowerPoint presentation.
This presentation is created by ex-McKinsey, BCG, Deloitte, EY, & Capgemini consultants. It discusses emerging frameworks related to Customer-centric Design, e.g. Customer Journey, Human-centered Design, & Design-driven Culture.
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Customer Experience Customer Satisfaction Customer Journey Value Creation Customer-centric Design Sales
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