Framework for Analyzing Market Position and Performance


This PPT slide, part of the 51-slide Complete Guide to Business Strategy Design PowerPoint presentation, presents a structured approach to understanding an organization's market positioning and performance through a situation diagnosis framework. It outlines four key questions that guide the analysis, each accompanied by relevant issues and sub-issues.

The first question focuses on identifying the markets in which the organization competes. This includes assessing the current market involvement and historical changes, such as market entries and exits. Understanding these dynamics is crucial for determining strategic direction.

The second question evaluates the organization's performance across various dimensions. It breaks down performance into financial metrics, customer satisfaction, and product effectiveness. This analysis helps in identifying strengths and weaknesses that can inform future strategy.

The third question delves into the characteristics of the market itself. It emphasizes the need to understand market segments, profit pools, and customer profiles. This insight is vital for recognizing opportunities and threats within the market environment.

Lastly, the fourth question examines the organization's competitive position. It looks at key players in the market, their share and performance, and how the organization’s position has evolved over time. This comprehensive assessment is essential for making informed decisions about where to compete moving forward.

Overall, this slide serves as a foundational tool for executives looking to navigate complex market dynamics and make strategic choices that align with their organizational goals. The structured approach encourages thorough analysis, ensuring that all relevant factors are considered before determining the best path forward.



This slide is part of the Complete Guide to Business Strategy Design PowerPoint presentation.

Created by former MBB consultants, this toolkit provides a details process and powerful frameworks to guide through strategy development process.

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