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  1. Customer Journey Map Comprehensive Guide and Templates
  2. Detailed Step-by-Step Instructions for Developing a Journey Map
  3. Examples and Resources


This Guide will take you through step-by-step detailed instructions to help you create a Customer Journey Map - a visual representation of the experience that customers have with your organisation, product or service.

The step-by-step guide includes a comprehensive outline and templates for use in developing your journey map(s) as well as detailed tips and details on each component in the journey map.

As an added bonus, the Guide comes with a set of Templates which you can utilise to set you down the path of creating your Journey Maps quickly and easily.

Utilising Customer Journey Maps is a great way to understand the experiences of your customer, design experiences which they value, and deliver outcomes customers truly want. Utilised properly, these Journey Maps will drive significant business success will into the future.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Customer Journey Mapping - Guide & Templates PowerPoint document

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Customer Journey Mapping - Guide & Templates

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Did you know? This author is teaching a Flevy Executive Learning (FEL) program called The Customer Experience Rocket .

This business document is categorized under the function(s):

It applies to All Industries

File Type: PowerPoint (pptx)

File Size: 5.7 MB

Number of Slides: 67 (includes cover, transition slides)

Related Topic(s): Customer Decision Journey

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This product contains a supplemental PPTX document.

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Initial upload date (first version): Jan 18, 2018
Most recent version published: May 25, 2020

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This document is available as part of the following discounted bundle(s):

Customer Experience Assessment, Strategy and Implementation


This bundle contains 3 additional documents.

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56-slide PowerPoint deck
30-slide PowerPoint deck and supporting Excel workbook
21-slide PowerPoint deck and supporting ZIP



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3-page PDF document and supporting PowerPoint deck
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