This PPT slide, part of the 58-slide Business Unit Strategic Plan Template Book PowerPoint presentation, titled "Strategy Articulation – Back-Up 2" focuses on defining the customer value proposition across various market segments. It outlines 3 critical questions that guide strategic thinking around customer engagement. The first question addresses the identification of the target customer. Understanding who the customer is forms the foundation for tailoring products and services effectively.

The second question delves into the explicit benefits offered to customers. This aspect emphasizes the need for clarity in communicating what the organization provides, ensuring that potential customers can easily grasp the value they will receive. It’s essential for organizations to articulate these benefits clearly to differentiate themselves in the market.

The third question examines the perceived value relative to competitors. This is about understanding how customers view the organization’s offerings in comparison to others in the market. It’s crucial to assess not just the tangible benefits, but also the intangible aspects that contribute to customer perception.

The slide also includes a brief list of key topics, such as target customer definition, benefits provided, product pricing, and competitive positioning. This structured approach aids in aligning the organization’s strategy with customer needs and market realities. The insights derived from these questions can significantly influence marketing strategies and product development, ultimately leading to better customer acquisition and retention.

Overall, this slide serves as a strategic tool for organizations looking to refine their customer engagement strategies and enhance their market positioning.

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Strategy Development Example Business Unit Strategy Value Proposition Strategic Thinking Customer Value Proposition Product Development Positioning