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Assessment of Competitor Capabilities and Assets PPT


This PPT slide, part of the 58-slide Business Unit Strategic Plan Template Book PowerPoint presentation, presents a structured comparison of capabilities among competitors within a specific industry context. It categorizes these capabilities into 2 main sections: "Privileged assets" and "Distinctive competencies."

Under "Privileged assets," the slide lists critical elements necessary for success, such as physical assets, location, distribution networks, brand reputation, patents, and relationships with license allocators. These factors are essential for establishing a strong market presence and operational effectiveness. Each of these assets contributes to a firm's ability to compete effectively, influencing market share and customer loyalty.

The second section, "Distinctive competencies," highlights capabilities that differentiate firms beyond mere assets. This includes innovation, cross-functional coordination, market positioning, cost management, and talent development. These competencies are vital for sustaining growth and adapting to changing market conditions. They reflect a firm's strategic approach to leveraging its resources and capabilities to achieve superior performance.

The right side of the slide appears to be a comparative analysis of a business unit (BU) against its competitors, labeled as A, B, and C. While specific details are not visible, it likely includes assessments of how each competitor measures up against the listed capabilities, providing a clear picture of relative strengths and weaknesses.

This slide serves as a valuable tool for decision-makers looking to understand their position in the market and identify areas for improvement. It encourages a strategic evaluation of both tangible and intangible assets, fostering informed discussions on resource allocation and competitive positioning.




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