Phased Evolution of Business Models for Innovation PPT


This PPT slide, part of the 29-slide Business Model Innovation (BMI): Business Model Journey PowerPoint presentation, outlines a structured approach to the evolution of a business model through 3 distinct phases: Creating Innovation, Sustaining Innovation, and Optimizing Innovation. Each phase reflects a specific stage in an organization's maturity and its corresponding focus on innovation.

In the first phase, Creating Innovation, the emphasis is on establishing a market presence. This stage is characterized by the formation of a business model that integrates customer value propositions, resources, profit formulas, and processes. The goal here is to build a foundation for growth and establish interdependencies that will support future development.

The second phase, Sustaining Innovation, shifts focus to maintaining and growing the business. This involves refining the existing business model to ensure it remains relevant and effective. Key components such as customer value propositions and resources are revisited to adapt to market changes and operational demands. The slide suggests that processes become more defined during this phase, responding to recurring tasks and challenges.

The final phase, Optimizing Innovation, is about driving efficiencies and maximizing returns. Here, the business model is optimized to meet investor expectations and adapt to market dynamics. The slide notes that performance oversupply may occur, indicating a potential misalignment between capabilities and market needs. It also highlights the need for a modular structure to facilitate agility and responsiveness.

Overall, the slide emphasizes that while business models are designed to evolve, they can become resistant to change over time. This insight is crucial for organizations looking to navigate their innovation journey effectively and sustain long-term growth.




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Maturity Model Business Model Innovation Business Model Design Value Proposition Customer Value Proposition Innovation

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