Stages of Business Model Design Process PPT


This PPT slide, part of the 43-slide Business Model Canvas: Guide, Process and Tools PowerPoint presentation, outlines the stages involved in the business model design process, categorized into 5 key phases: Mobilize, Understand, Design, Implement, and Manage. Each phase has specific objectives, key activities, critical success factors (CSFs), and cautions to consider.

In the Mobilize phase, the focus is on preparing for the design effort. This involves framing project objectives, testing preliminary business ideas, planning, and assembling a team. It emphasizes the importance of having the right people and knowledge in place.

The Understand phase shifts to researching and analyzing elements necessary for the design effort. Activities include scanning the environment, studying potential customers, and interviewing experts. A deep understanding of target markets is crucial here, as is looking beyond traditional market boundaries.

During the Design phase, the goal is to generate and test viable business model options. This includes brainstorming, prototyping, and selecting the best ideas. Collaboration across the company is highlighted as a key factor, along with the need to explore multiple models.

The Implement phase focuses on executing the business model prototype in the field. Effective communication and involvement of stakeholders are essential for success. Best practices in project management and a willingness to rapidly adopt the new model are emphasized.

Finally, the Manage phase is about adapting and modifying the model in response to market reactions. Continuous assessment of the business model and managing synergies across the company are critical. The cautions listed throughout the slide serve as reminders to avoid common pitfalls, such as overestimating initial ideas or failing to adapt continuously.



This slide is part of the Business Model Canvas: Guide, Process and Tools PowerPoint presentation.

MBB/Big 4 style presentation that provides an overview of the business model canvas and how it links to strategy analysis and development.

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