Customer Service Strategy Development
Contents
1. Understanding Quality Service and Service Culture
2. Key Skills for Quality Customer Service
3. Addressing Customer Different Behavior Style
4. Steps to Resolve Service Breakdown
Effective customer service is more than a smile and a polite tone of voice. Organizations need to do everything they can to ensure a positive customer experience, and that starts with creating a great customer service strategy.
Businesses have been struggling with the development of the best customer service strategies for decades. However, modern retail establishments aren't the only businesses wondering how to improve customer service – it's an important part of any business even if it doesn't involve selling directly to the public. Let's dive in on how to create, improve, and share your organizations' customer service strategy.
The most obvious examples of customer service involve front line employees in shops, restaurants, and entertainment venues such as theaters. Good customer service makes the purchasing process as easy as possible for the consumer. Many people can't quite put their finger on what good customer service actually is, but almost everyone can recognize bad customer service from the moment they encounter it.
Effective customer service is more than simply a smile and a pleasant, polite tone of voice – it involves doing everything within reason to ensure the customer has a smooth and positive experience, even if they don't make a purchase or a commitment to do business at the time.
Effective customer service starts at the top
One of the most common complaints among frontline employees is that management would never allow them to treat customers the way they get treated by management – and this is an extremely valid point. Those who are wondering how to improve customer service in the workplace should first look at their top tier employees and how they connect and engage with employees who are below them, particularly those in positions involving high levels of customer service. There is often a direct correlation between how these employees are treated by a higher-up in the company and how they relate to customers.
The most effective solutions to improve customer service are comprised of customized combinations of approaches. How to improve customer service in supermarkets, for instance, will be different from strategies designed to increase sales through customer service in a business-to-business enterprise.
Best regards,
UJ Consulting
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Source: Best Practices in Customer Service, Service Excellence PowerPoint Slides: Customer Service Strategy Development PowerPoint (PPTX) Presentation Slide Deck, UJ Consulting
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