Service-Dominant Logic (SDL) Primer – PowerPoint PPTX Template

VALUE CREATION PPT TEMPLATE DESCRIPTION

Editor Summary 29-slide PowerPoint primer on Service-Dominant Logic (SDL) by LearnPPT Consulting explaining the shift from Goods-Dominant Logic to a service-centered view of economic exchange. Read more Covers SDL’s 11 foundational premises and 5 axioms, value co-creation, service ecosystems, and cross-industry applications. Includes templates: foundational premises overview, value co-creation strategy framework, SDL vs GDL comparison chart, industry case studies, workshop agenda, and slide design templates. Sold as a digital download on Flevy for immediate use in strategic planning, workshops, and training.

Use this primer when an organization needs to shift from a product-centric model to a service-centered approach—during strategic planning, customer engagement redesign, or digital/delivery model transformation.

  Corporate executives redefining the organization’s value proposition and stakeholder relationships during strategy sessions.
  Marketing leaders designing customer engagement programs that embed value co-creation with users.
  Consultants facilitating workshops to map actor networks and resource integration for client business models.
  Business strategists developing servitization roadmaps that move offerings from transactions to outcome-based services.

The deck’s focus on articulating premises, axioms, comparison charts, and workshop agendas reflects structured, hypothesis-driven problem solving common in management consulting.

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Comparison of Goods-Dominant and Service-Dominant Logic Principles Core Principles of Service-Dominant Logic Framework Understanding the Multi-Level Dynamics of Service Ecosystems

Value Creation is a process through which organizations, individuals, or systems generate meaningful benefits for stakeholders—particularly beneficiaries, including customers, users, and partners.

This presentation outlines the Service-Dominant-Logic (SDL) framework, which moves beyond the traditional Goods-Dominant Logic (GDL). GDL places tangible products at the center of economic exchange. SDL, in contrast, asserts that service—the application of competencies for the benefit of another—is the fundamental basis of all exchange.

SDL shifts the conversation from goods and transactions to service, relationships, and systems.

The SDL framework is built on 11 evolving Foundational Premises (FPs). Among these, 5 have been elevated to the status of Axioms, forming the core structure of the model:

1. (Axiom 1) Service is the fundamental basis of exchange
2. Indirect exchange masks the fundamental basis of exchange
3. Goods are distribution mechanisms for service provision
4. Operant resources are the fundamental source of strategic benefit
5. All economies are service economies
6. (Axiom 2) Value is co-created by multiple actors, always including the beneficiary
7. Actors cannot deliver value but can participate in the creation and offering of value propositions
8. The service-centered view is inherently beneficiary oriented and relational
9. (Axiom 3) All social and economic actors are resource integrators
10. (Axiom 4) Value is always uniquely and phenomenologically determined by the beneficiary
11. (Axiom 5) Value co-creation is coordinated through actor-generated institutions and institutional arrangements

This presentation is a primer to SDL, covering topics of Service Ecosystems, Types of SDL, Value Co-Creation, Goods-Dominant Logic (GDL), Applications, among others.

This PowerPoint presentation on Service-Dominant Logic (SDL) also includes some slide templates for you to use in your own business presentations.

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