Jobs-to-Be-Done (JTBD) Growth Strategy Matrix (PowerPoint PPTX Slide Deck)

GROWTH STRATEGY PPT DESCRIPTION

Editor Summary Jobs-to-Be-Done (JTBD) Growth Strategy Matrix is a 32-slide PowerPoint framework by LearnPPT Consulting that presents a decision matrix and slide templates for selecting customer and product strategies. Read more The deck explains the JTBD premise (make the job quicker, better, more affordable) and details 5 Growth Strategies: Differentiated, Dominant, Disruptive, Discrete, and Sustaining. Used by product managers, innovation leads, strategy executives, and management consultants to choose target segments and strategic approach after customer-group identification. Available on Flevy with immediate digital download.

Use this resource when leadership must choose which customer group to target and which product strategy to pursue after customer-segmentation or JTBD research reveals underserved or over-served needs. Typical users include:
  Product managers prioritizing whether to add a new feature, build a lower-cost variant, or reposition an offering for a specific segment.
  Innovation leads designing lower-cost or alternative value propositions for over-served customers or non-consumers.
  Strategy executives defining go-to-market positioning and value propositions across multiple customer groups.
  Management consultants preparing decision-ready slides comparing strategic options.
The matrix’s structured choice among 5 explicit strategy types reflects a hypothesis-driven, matrix-based approach to strategy selection used in consulting practice.

Explore Slides inside the Deck:

Strategic Framework for Customer Job Analysis Strategic Customer Segmentation Using JTBD Matrix Targeting Restricted Clients with Discrete Strategy

After the identification of a customer group, it is time for the organization to decide which of them it should target and how. It needs to ascertain the full range of customer jobs that have to be completed (including both underserved and over-served needs).

Leadership must consider and select the approach needed to win in a market. They need to decide if they want to add a new feature to an existing product, develop a less expensive version of a product, or take an alternative path.

The JTBD Growth Strategy Matrix aids in narrowing down the best possible strategies for a particular situation. The basic premise is that the product should complete a customer's job quicker, better, and more affordably.

This slide deck showcases 5 distinct Growth Strategies, rooted in the JTBD Growth Strategy Matrix, providing organizations with the flexibility to select the most viable Customer and Product Strategy based on their specific circumstances.

1. Differentiated Strategy – Adopted when an organization identifies underserved consumer groups and targets them with a new product or service that performs a job (or several jobs) much better yet costs significantly more.

2. Dominant Strategy – Adopted by those businesses that focus on every customer in a market with a new product or service that does the job noticeably better and cheaper.

3. Disruptive Strategy – Used when an organization identifies and targets a group of over-served customers or non-consumers with a new Value Proposition that enables them to complete a job more affordably but less effectively than competing offerings.

4. Discrete Strategy – Used when a customer's options for completing a job are limited by law, the physical world, their emotions, or other factors.

5. Sustaining Strategy – Adopted when an organization offers a new product or service that only marginally performs better and/or costs marginally less.

Each of these Growth Strategies is discussed in depth, including provided examples. Growth Strategies derived from the JTBD Framework involve identifying and addressing unmet customer needs, improving existing products, or creating new products to better fulfill customers' jobs. These 5 strategies cover every scenario a business can encounter when considering a product or service strategy.

This PowerPoint presentation on JTBD Growth Strategy Matrix also includes some slide templates for you to use in your own business presentations.

The JTBD Growth Strategy Matrix elucidates the cause of a new Value Proposition's success or failure in the market. This framework demonstrates an innovation success rate of 86% compared to a traditional innovation process average of 17%.

TOPIC FAQ

What is the JTBD Growth Strategy Matrix and what problem does it solve?

The JTBD Growth Strategy Matrix is a decision framework that helps organizations choose which customer groups to target and which product approach to take after customer-job identification. It guides assessment of underserved and over-served needs and narrows strategy choices into 5 distinct Growth Strategies, supporting targeted product and customer strategy selection across 5 options.

What are the 5 Growth Strategies described in the JTBD approach?

The 5 Growth Strategies are Differentiated (serve underserved groups with much better, but costlier offerings), Dominant (serve all customers with better and cheaper offerings), Disruptive (target over-served or non-consumers with cheaper, but less effective options), Discrete (constraints-based choices), and Sustaining (marginal improvements). These 5 strategies are the framework’s core options.

When is a Disruptive Strategy appropriate according to JTBD thinking?

A Disruptive Strategy is appropriate when an organization identifies over-served customers or non-consumers and can introduce a value proposition that enables job completion more affordably, but less effectively than incumbents. The approach prioritizes affordability and new market access over performance improvements as described in the framework.

How should I evaluate JTBD strategy templates before buying one?

Evaluate whether a template helps decide between product and customer strategies, explicitly covers underserved and over-served job identification, lists alternative strategic paths, and includes presentable slides or examples. The Jobs-to-Be-Done (JTBD) Growth Strategy Matrix includes coverage of 5 Growth Strategies and slide templates in a 32-slide PowerPoint format.

What format and deliverables can I expect from a JTBD growth-strategy slide deck?

A typical JTBD growth-strategy deliverable is a PowerPoint slide deck that defines the matrix, explains strategy options, and supplies templates for presentation. The Jobs-to-Be-Done (JTBD) Growth Strategy Matrix is delivered as a 32-slide PowerPoint by LearnPPT Consulting that includes strategy descriptions and reusable slide templates.

If I’m deciding between adding a feature vs creating a cheaper variant, which JTBD strategies apply?

Decisions between higher-performance features and lower-cost variants map to multiple JTBD strategies: Differentiated (much better at higher cost), Dominant (better and cheaper across customers), Disruptive (cheaper, but less effective for over-served/non-consumers), and Sustaining (marginal improvements). The framework enumerates these 4 strategic options among its 5 strategies.

How do I use the JTBD matrix after segmenting customers by jobs?

After identifying customer groups and the full range of jobs (including underserved and over-served needs), apply the JTBD Growth Strategy Matrix to determine whether to pursue Differentiated, Dominant, Disruptive, Discrete, or Sustaining approaches. The matrix narrows the choice to one of the 5 Growth Strategies.

What should I expect in terms of innovation success evidence when using JTBD frameworks?

The JTBD Growth Strategy Matrix materials reference a comparative innovation-success claim, stating a new value proposition driven by this framework shows an 86% innovation success rate versus a traditional innovation process average of 17%, as presented in the deck.

GROWTH STRATEGY PPT SLIDES

Strategic Framework for Customer Job Analysis

The Jobs-To-Be-Done (JTBD) Growth Strategy Matrix is a framework for evaluating market strategies based on customer needs. It emphasizes understanding customer segments and their specific jobs to be done. The matrix consists of 4 quadrants representing strategies based on product effectiveness and pricing. The vertical axis measures job fulfillment effectiveness, while the horizontal axis reflects pricing strategy. The top left quadrant focuses on delivering better results at a lower cost, while the bottom right quadrant may involve higher costs with inferior results. This matrix helps organizations assess offerings, identify improvement opportunities, and make informed decisions about product development and market positioning, ultimately addressing gaps in customer satisfaction for targeted growth strategies.

Strategic Customer Segmentation Using JTBD Matrix

The JTBD (Jobs-to-Be-Done) Growth Strategy Matrix categorizes customers into 4 quadrants based on their needs and value propositions. The vertical axis measures customer satisfaction with job performance, while the horizontal axis indicates pricing strategy. The upper left quadrant targets customers with underserved needs, presenting opportunities for premium pricing through superior products. The lower left quadrant includes customers with limited options, allowing companies to charge more despite lacking distinct advantages. The upper right quadrant addresses customers with underserved or overserved needs, where better-performing, lower-priced products can attract them. Identifying customer placement within this matrix enables organizations to refine product development and pricing strategies, enhancing satisfaction and driving growth.

Targeting Restricted Clients with Discrete Strategy

The Discrete Strategy within the JTBD (Jobs-to-Be-Done) Growth Strategy Matrix targets clients with restricted options for completing a job due to legal, physical, or emotional barriers. This strategy is effective when a higher-priced product is accepted by a captive customer base lacking alternatives. For example, individuals without access to traditional banking may use costly check-cashing services, and airline passengers pay premium prices for food due to security regulations. Venues like movie theaters and theme parks also capitalize on restrictions such as baggage limitations. While the Discrete Strategy can yield significant profits, it may attract criticism for being exploitative, challenging businesses to balance profitability with customer perception and ethical considerations.

Leveraging Dominant Strategy for Market Disruption

The Dominant Strategy within the JTBD (Jobs-to-Be-Done) Growth Strategy framework is particularly advantageous for new market entrants. It focuses on delivering offerings that are at least 20% superior in quality and 20% less expensive than competitors, establishing a clear benchmark for success. Established players face challenges defending against new entrants using this strategy due to significant margin reductions and the need for investments in new platforms and talent. Real-world examples include Netflix, which disrupted the movie rental market by eliminating late fees and enhancing accessibility, and Vanguard Group, known for its innovative personal investment services that offer a compelling value proposition. The Dominant Strategy can be a powerful approach for new entrants delivering a strong value proposition.

Source: Best Practices in Growth Strategy, Customer-centric Design PowerPoint Slides: Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting