Innovation--the ability to define and develop new products and services and deliver them to the market--is the fundamental source of value creation in companies. Innovation is inherently a highly cross-functional activity that, when it works well, creates a construction tension between competing objectives of development cost, product value, performance, quality, and time to market. Product development touches every part of the company.

Functions like strategic planning, sales, operations, customer support, purchasing, and finance are just as important to successful Innovation as R&D and Engineering. How well these very different functions work together in large measure determines how effective a company will be at developing successful products and services.

Structure is often the first thing companies seek to change to achieve better organizational performance. However, studies have showed that structure is a poor predictor of how an organization behaves. Independent of organization structures, some companies can deftly mobilize their best capabilities to meet unexpected changes in the marketplace. These are the Innovation Organizations. However, there are companies that are immobilized by such challenges, unable to respond effectively.

This framework will guide companies towards mastering the dynamics of the Innovation Organization and its 4 building blocks.

1. Decision Rights
2. Information
3. Structure
4. Motivator

The importance of Innovation to future growth and shareholder value will continue to increase in the coming decade--and beyond. Innovation Organizations must be resilient, adaptive, self-correcting and becomes robust over time. Companies are becoming more and more challenged to achieve Intelligent Innovation to achieve compelling results.

This deck also includes slide templates for you to use in your own business presentations.

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