This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Industry Analysis for Consultants) is a 19-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
To succeed in a market, organizations need to objectively analyze the underlying forces, attractiveness, and success factors. Industry Analysis helps in understanding a company's position relative to competition in the industry.
Oftentimes, an organization may seek outsiders' assistance, perspective, and assessments to investigate these factors and engage external contractors for their opinion and recommendations. External management consultants, in such scenarios, begin the assessment by carrying out a detailed Industry Analysis.
Industry Analysis helps the consultants in identifying the potential opportunities, threats, and the present and future scenarios of the industry for their clients. They use this tool to help their clients with valuable insights needed to acquire, maintain, and better their position in the market.
This presentation deliberates on a structured approach to perform Industry Analysis. It also discusses the following topics:
• The traditional approach to Industry Analysis
• The most common mistakes that consultants need to avoid
• A case example
• Standard deliverables
• Key takeaways
The slide deck also includes some slide templates for you to use in your own business presentations.
This presentation provides a comprehensive guide to conducting Industry Analysis within a typical 6-phase strategy consulting project. The analysis is positioned in phase 5, where consultants synthesize and recommend strategies based on logic and decision trees. It emphasizes the importance of defining and structuring the problem before diving into the analysis, ensuring a methodical approach that aligns with industry standards.
The PPT also highlights common pitfalls to avoid, such as relying on outdated reports or failing to interpret data correctly. It includes examples of both incorrect and correct approaches to Industry Analysis, offering practical insights and templates for consultants to use in their engagements. This resource is designed to equip consultants with the tools and knowledge needed to deliver high-quality, insightful industry assessments for their clients.
Source: Best Practices in Market Analysis PowerPoint Slides: Industry Analysis for Consultants PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide outlines a structured methodology for conducting an Industry Analysis, emphasizing key components that ensure comprehensive insights. It begins by stressing the importance of understanding the specific objectives of the analysis. This foundational step involves identifying the central question that needs answering, particularly through trend analysis. The slide indicates that this process is crucial for aligning the analysis with strategic goals, such as those found in Corporate Strategy & Transformation studies.
Next, the slide addresses the need to assess the impact of identified trends on both demand and supply sides. It suggests that a thorough examination of these areas can reveal underlying factors that influence market dynamics. This dual focus allows for a more nuanced understanding of how trends affect various aspects of the industry.
The narrative continues with the necessity of constructing a coherent story around the trends and their implications. This storytelling aspect is vital for translating complex data into actionable insights. Finalizing the storyboard is highlighted as a critical step, ensuring that the narrative is clear and compelling.
Lastly, the slide emphasizes the importance of presenting findings in a professional manner. This not only enhances credibility, but also ensures that the insights are effectively communicated to stakeholders. Overall, the slide serves as a guide for executives looking to leverage a systematic approach to industry analysis, ultimately leading to more informed decision-making. The structured framework presented here can help organizations avoid common pitfalls and achieve strategic clarity.
This PPT slide presents a critique of an ineffective approach to conducting industry analysis. It outlines several flawed practices that can undermine the quality of the analysis. Key issues include relying on past credentials without thorough research, simply Googling available reports, and plagiarizing content. These actions not only compromise the integrity of the analysis, but also risk presenting outdated or erroneous information.
The right side of the slide emphasizes the consequences of these poor practices. It points out that summarizing reports found through Google can lead to irrelevant conclusions. The slide stresses the importance of interpretation in analysis, noting that it is the consultant's responsibility to convey the intended message effectively. This requires creating storyboards to guide the communication process.
The slide also highlights the common misconception among some contractors that analysis lacks significance, leading to a lack of effort and quality. This attitude can damage the reputation of the consulting firm and ultimately affect client trust. The overall message is clear: industry analysis is a critical component of strategic visioning. It demands serious attention and a commitment to high standards to uphold the consultant's reputation. The slide serves as a cautionary reminder for potential customers about the pitfalls to avoid in their own industry analysis efforts.
This PPT slide outlines a structured approach to industry analysis, emphasizing the importance of both desktop research and stakeholder interviews. It highlights 2 primary components: desktop analysis and extensive internal/external interviews. These elements work together to provide a comprehensive understanding of the evolving market landscape.
The central focus is on identifying key attributes that should be analyzed during both the interviews and the desktop research. This is visually represented in the slide, with the "Evolving Landscape" at the center, indicating that the insights gathered will contribute to a dynamic understanding of the industry.
Key drivers are identified as critical forces shaping the industry. The slide suggests that understanding these drivers is essential for grasping how they influence market dynamics and how industry players adapt their strategies in response. This insight is vital for executives looking to navigate changes effectively.
Emerging issues are also highlighted, pointing to the challenges faced by stakeholders within the industry. Recognizing these issues is crucial for anticipating potential obstacles and formulating strategies to address them.
The slide includes a note about the importance of client approval for external interviews to mitigate any potential issues later on. This underscores the need for alignment and transparency in the analysis process, ensuring that all parties are on the same page.
Overall, this slide provides a clear framework for conducting industry analysis, emphasizing the need for a dual approach that combines qualitative insights from interviews with quantitative data from desktop research.
This PPT slide outlines essential lessons for conducting an effective industry analysis. It emphasizes the seriousness of the task, indicating that a thorough approach is crucial for success. The first takeaway stresses that industry analysis should not be treated lightly; it requires deep engagement and commitment.
The second point cautions against over-reliance on past credentials from prestigious consulting firms. This suggests that while experience is valuable, it should not overshadow the need for fresh insights and rigorous analysis. The third takeaway reinforces the importance of maintaining high standards, rejecting mediocrity or low-quality work.
The fourth lesson highlights ethical considerations, warning against the practice of merely repackaging others' reports. This is framed as unethical and undermines the integrity of the analysis process.
The fifth point advocates for a structured and methodical approach, which is essential for producing reliable results. The sixth takeaway suggests that innovative ideas and unconventional opinions can significantly influence strategic decisions, emphasizing the value of original thought.
Finally, the seventh lesson underscores the importance of presenting insightful and logical findings to clients. This reinforces the notion that the delivery of analysis is as important as the analysis itself. The concluding statement reiterates that there is no substitute for an original, well-planned, and thorough industry analysis, encapsulating the core message of the slide.
This PPT slide presents an illustrative example of conducting an industry analysis specifically tailored for an energy company, referred to as Client X. The analysis is structured to encompass several critical components essential for understanding the dynamics within the energy sector.
Key elements include analyzing the objective function, which likely refers to the primary goals and performance metrics that Client X aims to achieve. The slide emphasizes the importance of reviewing major industry trends, which can provide insights into the broader market context and emerging opportunities or threats.
Supply issues are highlighted, with a focus on volatility in supply and trends that could impact Client X's operations. This suggests a need for the company to remain agile and responsive to fluctuations in resource availability. On the demand side, the analysis points to factors such as pricing sensitivity and the growing emphasis on green energy, indicating a shift in consumer preferences that Client X must navigate.
Additionally, the slide outlines industry issues like environmental constraints, market volatility, deregulation, and globalization. These factors are critical as they shape the operational landscape and strategic decisions for Client X. The mention of realizing events shaping the domestic market suggests an ongoing need for vigilance and adaptability in response to external influences.
The visual representation of the 6 significant issues affecting both supply and demand sides illustrates how these factors interconnect and impact Client X. This holistic view can help stakeholders better assess the challenges and opportunities facing the company, ultimately guiding strategic decision-making.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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