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Incorrect organizational messages prevalent in the culture and repeated constantly across the board immensely affects the morale of the people and damage the reputation and business of an enterprise. This cultural issue is frequent across many organizations, involving a constant flow of false but persuasive stories that bread disappointment and ultimately self-destruction.
Such deceptive corporate communication often goes undetected, is not anticipated, and rather bolstered during our routine interactions and discussions. In such an environment, a proposed idea is, most often than not, greeted with cynicism—and countered by reactions like, "nothing like that will ever work"—by the employees as well as leaders.
Business leaders often complain about their culture. It is these corporate perceptive misrepresentations that they are so upset about. It is like everybody in the company is deceiving one another.
This presentation describes the 4 common types of Deceptive Communication in detail:
1. Deception of Risk
2. Deception of Value
3. Deception of Proficiency
4. Deception of Validity
The slide deck also talks about a 2-step approach that facilitates the organizations aiming to remove deception from their corporate communication:
1. Relabel the Message
2. Reframe the Message
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Corporate Communications PowerPoint Slides: Deception in Corporate Communication PowerPoint (PPT) Presentation, LearnPPT
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This business document is categorized under: Business Framework Primers
File Type: PowerPoint (ppt)
Tag(s): Corporate Communications
Number of Slides: 24 (includes cover, transition, & marketing slides)
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Upload date (first version): Oct 15, 2018
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