Brand Asset Valuator (BAV)   31-slide PPT PowerPoint presentation slide deck (PPT)
$29.00

Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Log in to unlock full preview.
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Brand Asset Valuator (BAV) (31-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Arrow   Click main image to view in full screen.

Brand Asset Valuator (BAV) (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 31 Slides FlevyPro Document

$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  


Immediate download
Free lifetime updates

BRAND STRATEGY PPT DESCRIPTION

This product (Brand Asset Valuator [BAV]) is a 31-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:

1. Differentiation
2. Relevance
3. Esteem
4. Knowledge

This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.

The Brand Asset Valuator (BAV) framework delves deep into the intricate relationships among the four pillars—Differentiation, Relevance, Esteem, and Knowledge. By examining these relationships, you can gain insights into the brand's current health and future strategic positioning. The deck includes detailed analysis of various Pillar Patterns, such as Leadership Brands, Eroding Brands, and Specialty Brands, providing a comprehensive understanding of each pattern's unique characteristics.

The Power Grid is another critical component of this document, illustrating the Brand Development Lifecycle. It combines Brand Strength and Brand Stature to depict different stages of brand growth and decline. Each stage is mapped with real-world examples, offering a practical perspective on how brands evolve over time. This visualization aids in identifying where a brand currently stands and what strategic actions are necessary for progression or revitalization.

Included templates are designed for immediate application in your own presentations. These templates cover the BAV pillars and Power Grid, enabling you to customize and present your brand analysis effectively. This PPT is an essential tool for any executive looking to leverage brand equity data for strategic decision-making and long-term brand management.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Brand Strategy, Young and Rubicam, Brand Asset Valuator PowerPoint Slides: Brand Asset Valuator (BAV) PowerPoint (PPT) Presentation Slide Deck, PPT Lab

BRAND STRATEGY PPT SLIDES

Foundational Steps: Differentiation and Relevance for Brands

Mapping Brand Strength across Development Stages

Framework for Evaluating Brand Value Dynamics

Understanding the Path from Esteem to Brand Knowledge


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

Did you need more documents?

Consider a FlevyPro subscription from $39/month. View plans here.

For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.

ABOUT FLEVYPRO

This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.

Click here to learn more about FlevyPro and its benefits.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Brand Strategy Leadership Customer Experience Product Launch Strategy Business Model Design Growth Strategy Artificial Intelligence Deep Learning Innovation Management Digital Transformation Internet of Things Customer Decision Journey Presentation Development Presentation Delivery Tariff Management Cyber Security Strategy Development Digital Supply Chain Positioning

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.