Transformational Journey of a European Bank's Analytics PPT

This PPT slide, part of the 21-slide 5 As of Analytics Transformation PowerPoint presentation, presents a case study of a European bank's transformation from a relationship-based model to a digital banking approach, emphasizing the importance of a structured change management process. It outlines a five-year journey using a framework called the "5 As" to guide the analytics transformation. Each year is associated with specific objectives and milestones, reflecting a progressive evolution in the bank's analytics capabilities.

In Year 1, the focus is on establishing an analytics vision and value proposition, with only 4% of sales driven by insights. Initial steps include launching an Analytics Center of Excellence (CoE) and building a customer analytics record. By Year 2, foundational insights are prioritized, leading to a modest increase in insight-driven sales to 8%. Key initiatives include expanding the analytics record and initiating test-and-learn campaigns.

Years 3 and 4 mark significant advancements. The bank shifts towards customer orientation and channel expansion, with insight-driven sales rising to 14% and 18%, respectively. The focus on embedding analytics into new sales channels and enhancing customer engagement through targeted campaigns is evident. By Year 5, the target is set at achieving 75% insight-driven operations, highlighting the bank's ambition to become an insight-powered institution.

The slide underscores that successful analytics transformations require not just technical implementation, but also a change in mindsets. The narrative suggests that organizations must prioritize change programs to fully realize the benefits of analytics. This case study serves as a blueprint for other institutions aiming to leverage analytics for growth and improved business outcomes.

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