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Value-based Pricing Strategy (PowerPoint PPT)

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HIGHLIGHTS

Author: PPT Lab TOP AUTHOR [?]

Immediate, digital download

File Type: 47-slide PowerPoint presentation (PPT)

BENEFITS OF DOCUMENT

Focuses on value--the value that your new product brings to the customer.
Provides insights into new, innovative ways of delivering your product.
Construct a pricing structure that allows you to capture more profit from each sale.

DOCUMENT DESCRIPTION

This product (Value-based Pricing Strategy) is a 47-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing.

Value-based Pricing offers numerous distinct advantages over the other 2 pricing methodologies. It is particularly suitable for situations where you are entering a new market, offering a new or distinct product, or where customers do not yet fully understand the impact and benefits of your product. Value-based pricing allows companies to build a deeper understanding of their customers' business drivers, align their goals with the customers' goals, and, ultimately, share in each others' attained value in a way that isn't possible with traditional pricing approaches.

Value-based Pricing requires a significant change in the way most organizations go-to-market. It requires rethinking everything from customer segmentation to product marketing to sales and account management in order to support a new and unique market positioning. Core business processes must be realigned and new business process established. These new processes have deeper analytical capabilities embedded through the organization, especially in Sales.

Topics covered include a comparison of common pricing strategies, principles to value-based pricing, value-based pricing strategy approach, Pricing Staircase framework, Value Ceiling, customer segmentation, pricing structure, Benefits Matrix.

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Source: Best Practices in Pricing Strategy PowerPoint Slides: Value-based Pricing Strategy PowerPoint (PPT) Presentation, PPT Lab

ABOUT THE AUTHOR: PPT LAB

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. All of our documents are of the same quality produced by top-tier consulting firms and utilize the Consulting Presentation Framework.

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DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 718 KB

Number of Slides: 47 (includes cover, transition, & marketing slides)

Related Topic(s): Pricing Strategy

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jan 15, 2015

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