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DOCUMENT DESCRIPTION

This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and thus lacked a channel strategy and relevant capabilities to support its growth.
The contents include:
- Channel strategy project overview
- Review of channel dynamics and key trends
- Review of targeted retailers
- Review of consumer value proposition needs
- How competitors are going to market
- Strategic opportunities and examples of tactics
- Audit of existing channel plans and next steps

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Source: Electronics Firm Retail Channel Strategy PowerPoint document

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Electronics Firm Retail Channel Strategy

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

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File Type: PowerPoint (ppt)

File Size: 4.2 MB

Number of Slides: 103

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Initial upload date (first version): Apr 27, 2014

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