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DESCRIPTION
This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and thus lacked a channel strategy and relevant capabilities to support its growth.
The contents include:
• Channel strategy project overview
• Review of channel dynamics and key trends
• Review of targeted retailers
• Review of consumer value proposition needs
• How competitors are going to market
• Strategic opportunities and examples of tactics
• Audit of existing channel plans and next steps
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Source: Best Practices in Channel Strategy Example, Retail Strategy PowerPoint Slides: Electronics Firm Retail Channel Strategy PowerPoint (PPT) Presentation, Documents & Files
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Retail Strategy Channel Strategy Example Integrated Financial Model Growth Strategy Sales Sales & Operations Planning Strategy Development Example Market Entry Example Marketing Plan Development Omni-channel Supply Chain Omni-channel Marketing PowerPoint Diagrams Compilation Demand Planning Product Launch Strategy Breakout Strategy Pricing Strategy Product Strategy Porter's Five Forces Financial Modeling Business Case Development Cost of Quality Cost Reduction Assessment Quality Management & Assurance Process Analysis Process Improvement Telecom Industry
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