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A company's financial health starts with sales. A company must sell its products or services in order to pay the bills and earn a profit. R&D (Research and Development) first develops the product or creates a service, marketing then lets individuals or organisations know the company exists and what they are all about, and finally sales does the selling that brings in the money.

In this paper, we will go over the basic concepts of marketing and sales. This will include market strategies, market research, the 4 P's of marketing, sales tactics, type of sales, the sales force and the keys to developing successful products.

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Source: Business Basics 3 - Marketing & Sales document

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Business Basics 3 - Marketing & Sales

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

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File Type: (35-page Word Document)

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Number of Tabs: 35

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Initial upload date (first version): Apr 16, 2020
Most recent version published: Apr 16, 2020

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