The sales world is no stranger to evolution, and the Challenger Sales Model stands as a landmark approach to navigating today’s complex, insight-driven markets. Developed by Matthew Dixon and Brent Adamson, this model shifts the focus from relationship-building to challenging customer perceptions with fresh insights and tailored solutions. Introduced in their seminal book, “The Challenger […]
About Mark Bridges
Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.Author Archive | Mark Bridges
Lean Digital Transformation
The concept of “Lean,” originating from the Toyota Production System of the 1940s, revolutionized operations by emphasizing efficiency, waste reduction, and continuous improvement. These principles have found their way across industries, fostering streamlined workflows and customer-centric strategies. However, the digital age demands evolution. Enter Digital Lean—a fusion of traditional Lean methodologies with advanced technologies, delivering […]
Gamification: The Octalysis Framework
The Octalysis Framework, developed by Yu-kai Chou, is a sophisticated consulting framework designed to enhance engagement through the strategic use of gamification. It identifies 8 core drives that underpin human motivation, enabling organizations to transform routine interactions into compelling experiences. With applications spanning industries like education, healthcare, and corporate environments, Octalysis offers a structured pathway […]
Digital Twin Technology Framework
Digital Twins are reshaping the way organizations approach Operations and Innovation. By providing a virtual replica of a physical system, process, or product, Digital Twins enable organizations to monitor, simulate, and optimize real-world performance with unprecedented precision. This technology leverages real-time data from sensors and other sources to mirror physical behavior, unlocking new efficiencies and […]
Sustainable Value Framework
The Sustainable Value Framework represents a strategic approach that integrates the goals of People, Planet, and Profit, pushing organizations to evaluate their role in society by creating value not only economically but also socially and environmentally. Originating from environmental principles, sustainability now tackles challenges across all sectors—promoting practices that fulfill present needs while safeguarding resources […]
Strategic Group Analysis (SGA)
Competitive analysis is the backbone of strategic decision-making. By identifying an organization’s competitive landscape, leaders can get the lay of the land and see how to position their resources, enhance market presence, and minimize threats. However, a deeper look is sometimes required to understand clusters of competitors within this landscape, and that’s where the concept […]
Rumelt’s Strategy Evaluation Framework
Organizations too often fail at strategy, because they focus on buzzwords and lofty ambitions rather than applying practical frameworks. Richard Rumelt’s Strategy Evaluation Framework is a pragmatic tool for assessing whether an organization’s strategy is viable, realistic, and adaptable. Rumelt’s Strategy Evaluation Framework shines because it forces businesses to face real challenges: is this strategy […]
The Four Corners Analysis
Strategic Analysis remains at the heart of any successful organizational effort, providing a comprehensive view of both internal capabilities and external market conditions. It informs critical decisions on resource allocation, market opportunities, and risk mitigation, ensuring organizations remain agile and forward-thinking. Within this, competitor analysis takes center stage. The ability to anticipate a rival’s next […]
The CAGE Distance Framework
Global expansion is tough. Even the most seasoned executives can find themselves daunted by the complexities of entering new markets. The CAGE Distance Framework—crafted by strategy expert Pankaj Ghemawat—was designed to address this challenge. It’s not just about market entry, it’s a comprehensive tool that evaluates the “distance” between your home country and target markets […]
Componential Theory of Creativity
Organizations increasingly prioritize creativity as a competitive advantage in today’s competitive landscape. Creativity is the ability to generate innovative and valuable ideas, solutions, or products through imaginative thinking. It’s the spark that ignites innovation and drives progress, whether through intangible concepts like theories and compositions or tangible outputs like inventions and art. In today’s competitive […]
Positive Energy Networks
Organizations thrive based on the energy levels coursing through their teams. High-energy initiatives are synonymous with enthusiasm, collaboration, and productivity, where influential figures—referred to as “Energizers”—drive projects forward, infusing others with zeal. On the other hand, “De-energizers” suck the life out of teams, creating environments filled with dread and low morale. Understanding and managing this […]
TRIZ (Theory of Inventive Problem Solving) Tools
Modern industries face ongoing challenges in innovation and problem-solving. Unfortunately, traditional methods often fall short in addressing these complex issues effectively, necessitating a shift towards more sophisticated, structured approaches. Developed by Genrich Altshuller in the mid-20th century, TRIZ is based on analyzing global patents to identify common patterns in problem-solving, enabling organizations to resolve technical […]
