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How does the shift towards a gig economy impact the design and effectiveness of a Target Operating Model?


This article provides a detailed response to: How does the shift towards a gig economy impact the design and effectiveness of a Target Operating Model? For a comprehensive understanding of TOM, we also include relevant case studies for further reading and links to TOM best practice resources.

TLDR The shift to a gig economy necessitates a holistic redesign of the Target Operating Model, emphasizing Workforce Management, Operational Agility, and Technological Infrastructure to accommodate a more flexible and transient workforce.

Reading time: 5 minutes


The shift towards a gig economy has profound implications for the design and effectiveness of a Target Operating Model (TOM). This transformation is characterized by an increase in short-term contracts or freelance work as opposed to permanent jobs. Organizations are now required to adapt their operating models to accommodate the flexibility, scalability, and agility that the gig economy demands. This adaptation involves rethinking workforce management, operational processes, and technological infrastructure to leverage the benefits while mitigating the challenges associated with a more transient workforce.

Workforce Management and Organizational Structure

The gig economy necessitates a reevaluation of workforce management strategies within the Target Operating Model. Traditional models, which are designed around a stable, full-time workforce, must evolve to manage a mix of permanent and gig workers. This evolution requires the development of new HR practices tailored to the gig workforce, including recruitment, onboarding, performance management, and offboarding processes. For instance, organizations need to implement more flexible HR systems that can handle the administrative and legal complexities of managing gig workers, who may cycle in and out of the organization on a project-by-project basis.

Moreover, the organizational structure must become more fluid to accommodate the dynamic nature of gig work. This might involve creating more cross-functional teams or project-based work groups that can easily integrate gig workers. The challenge here is to maintain organizational coherence and culture with a constantly changing workforce. Effective communication channels, both digital and physical, become critical in ensuring that gig workers are aligned with the organization's goals, values, and practices.

Additionally, leadership and management practices must adapt to support a more diverse and fluid workforce. Leaders must be adept at managing remote teams, fostering a culture of inclusion, and ensuring that all workers, regardless of their employment status, feel valued and engaged. This shift can significantly impact the organization's ability to innovate and respond to market changes swiftly.

Explore related management topics: Target Operating Model Performance Management Workforce Management Organizational Structure Effective Communication

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Operational Processes and Agility

The integration of gig workers into the workforce impacts operational processes by introducing a level of agility and flexibility previously unattainable with a purely permanent workforce. Organizations can scale their workforce up or down with ease, responding to market demands more rapidly. However, this also means that processes must be designed to accommodate the variability in workforce size and skillset. Standard operating procedures (SOPs) and workflows need to be simplified and made more adaptable to ensure they are easily understood by workers who may not have a long-term relationship with the organization.

Project management methodologies may also need to evolve to better manage projects executed by a blend of permanent and gig workers. Agile methodologies, for instance, can be particularly effective in such environments, as they emphasize flexibility, collaboration, and customer-centricity. These methodologies can help manage the uncertainty and variability introduced by relying on gig workers, ensuring that projects are completed efficiently and effectively.

Technology plays a pivotal role in enabling operational agility in a gig economy. Digital platforms that facilitate project management, communication, and collaboration are essential. These platforms can help integrate gig workers into the organization's processes, ensuring that they have access to the necessary information and tools to contribute effectively. Additionally, the use of advanced analytics and artificial intelligence can help optimize workforce planning, predicting demand for gig workers and identifying the optimal mix of skills and experience required for future projects.

Explore related management topics: Artificial Intelligence Project Management Agile

Technological Infrastructure and Support Systems

The technological infrastructure of an organization must be robust and flexible enough to support a distributed, transient workforce. Cloud-based solutions are particularly well-suited to this environment, as they provide the scalability and accessibility needed for gig workers to perform their roles from any location. Moreover, cybersecurity measures must be strengthened to protect sensitive data in a more open and decentralized IT environment.

Support systems, such as IT helpdesks and HR services, need to be accessible and responsive to the needs of gig workers. This might involve leveraging chatbots and AI-driven support systems that can provide immediate assistance without the need for extensive human intervention. The goal is to ensure that gig workers can resolve issues quickly and remain productive, regardless of their physical location or the time of day.

Finally, the organization must invest in training and development programs for both permanent employees and gig workers. For permanent employees, the focus should be on developing skills in managing and collaborating with gig workers. For gig workers, the emphasis should be on rapid onboarding and upskilling, ensuring they can contribute value from day one. This dual approach to training and development is essential for maximizing the effectiveness of a blended workforce.

The shift towards a gig economy represents a significant challenge and opportunity for organizations. By rethinking their Target Operating Model to accommodate this new way of working, organizations can achieve greater flexibility, agility, and competitiveness. However, this requires a holistic approach that encompasses workforce management, operational processes, and technological infrastructure. Through careful planning and execution, organizations can harness the power of the gig economy to drive growth and innovation.

Best Practices in TOM

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TOM Case Studies

For a practical understanding of TOM, take a look at these case studies.

Target Operating Model Refinement for Education Sector in Digital Learning

Scenario: The organization is a mid-sized educational institution that has recently transitioned to a hybrid learning model.

Read Full Case Study

Renewable Energy Efficiency Improvement Program

Scenario: The organization is a mid-sized player in the renewable energy sector, focusing on wind power.

Read Full Case Study

Logistics Network Redesign for Forestry & Paper Products

Scenario: The organization is a prominent player in the forestry and paper products industry, grappling with an outdated Target Operating Model that is impeding its ability to scale operations efficiently.

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Target Operating Model Transformation for a Global Financial Services Firm

Scenario: A multinational firm in the financial services industry is grappling with a fragmented Target Operating Model.

Read Full Case Study

Global Market Penetration Strategy for Telecom Provider in Africa

Scenario: A leading telecom provider, aiming to redefine its Target Operating Model, faces significant challenges in the rapidly evolving African telecom sector.

Read Full Case Study

Live Events Strategy for Independent Music Venues in Urban Areas

Scenario: An independent music venue located in a major urban area is facing a critical juncture in defining its Target Operating Model to stay competitive and profitable.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

In what ways can a Target Operating Model be leveraged to enhance customer experience and satisfaction?
A well-designed Target Operating Model enhances customer experience by aligning Operations with Customer Expectations, fostering Operational Excellence, and driving Digital Transformation for improved engagement and satisfaction. [Read full explanation]
What strategies can be employed to ensure the sustainability of a Target Operating Model in a rapidly evolving business environment?
Ensuring a Target Operating Model's sustainability involves Strategic Planning, Continuous Improvement, Innovation, and leveraging Technology and Data Analytics, with a focus on alignment, efficiency, and adaptability. [Read full explanation]
How is the rise of artificial intelligence and machine learning reshaping the expectations and capabilities of a Target Operating Model?
The integration of AI and ML is transforming Target Operating Models by driving Operational Excellence, enhancing customer engagement through personalization, and enabling innovation for a competitive edge in the digital era. [Read full explanation]
How can a Target Operating Model be designed to foster innovation and continuous improvement in a competitive landscape?
Designing a Target Operating Model for innovation and continuous improvement involves Strategic Alignment, cultivating a Culture of Innovation, Process Optimization, Technology Integration, effective Governance, Risk Management, and Adaptability to thrive in competitive landscapes. [Read full explanation]
How can the principles of a circular economy be incorporated into a Target Operating Model to drive sustainability and innovation?
Integrating circular economy principles into a Target Operating Model involves comprehensive Strategic Planning, Operational Excellence, and Innovation to minimize waste, optimize resource use, and drive sustainable growth through redesigned products, processes, and business models. [Read full explanation]
How can the integration of digital technologies in a Target Operating Model improve operational efficiency?
Integrating digital technologies into the Target Operating Model enhances operational efficiency by streamlining processes, improving decision-making, and enabling agility, as evidenced by Amazon, GE, and Netflix. [Read full explanation]
What strategies can be employed to effectively communicate the changes and benefits of a new Target Operating Model to all stakeholders?
Effective communication of a new Target Operating Model involves a comprehensive Communication Strategy, leveraging Leadership and influencers, and utilizing multiple Channels and Feedback Loops to inform, engage, and gain stakeholder support. [Read full explanation]
What impact does the increasing importance of data privacy and cybersecurity have on the design and implementation of a Target Operating Model?
Integrating Data Privacy and Cybersecurity into Target Operating Models enhances Strategic Planning, Risk Management, Operational Excellence, and fosters a culture of security, positioning organizations for sustainable growth and competitive advantage. [Read full explanation]

Source: Executive Q&A: TOM Questions, Flevy Management Insights, 2024


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