Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
What is framing in behavioral finance?


This article provides a detailed response to: What is framing in behavioral finance? For a comprehensive understanding of Behavioral Economics, we also include relevant case studies for further reading and links to Behavioral Economics best practice resources.

TLDR Framing in Behavioral Finance influences decision-making by altering the context in which information is presented, impacting investment choices and corporate strategies.

Reading time: 4 minutes


Understanding what is framing in behavioral finance is crucial for C-level executives aiming to navigate the complex decision-making processes within their organizations. Framing refers to the way information is presented and how it influences the decisions of individuals, including investors, managers, and consumers. This concept is a cornerstone of behavioral finance, a field that combines psychological theories with conventional economics to explain why people make irrational financial decisions. Framing can significantly impact investment choices, risk assessment, and ultimately, the financial health of an organization.

At its core, framing affects decision-making by altering the context in which a decision is made. For instance, presenting an investment opportunity in terms of potential gains rather than potential losses can lead to a more favorable perception, even if the underlying statistics are identical. This psychological bias can lead to suboptimal decisions, as individuals tend to react differently to the same choice depending on how it is "framed." Recognizing and understanding these biases are essential for developing strategies that mitigate their impact on financial decision-making.

The implications of framing extend beyond individual investments to influence corporate strategy and policy-making. Executives and managers, armed with an understanding of framing effects, can design communication and reporting structures that encourage more balanced and objective decision-making processes. For example, by presenting data in a neutral manner or by framing decisions in a way that aligns with organizational goals, leaders can steer their teams towards more rational and beneficial outcomes. This approach requires a deep understanding of the cognitive biases at play and a commitment to fostering a culture of critical thinking and evidence-based decision-making.

Strategic Application of Framing in Decision-Making

Framing is not just a theoretical concept but a practical tool that can be strategically applied to enhance decision-making within an organization. By adopting a framework that systematically assesses the framing of information, executives can identify biases that may skew perception and judgment. This process involves scrutinizing the language, context, and presentation of data and forecasts to ensure a balanced view is maintained. Such a framework acts as a template for critical thinking, guiding leaders to question assumptions and consider alternative perspectives.

In the realm of strategic planning, framing plays a pivotal role in shaping the direction and priorities of an organization. For instance, when evaluating potential markets for expansion, the way opportunities and challenges are framed can significantly influence the outcome of the decision-making process. A strategy that incorporates a thorough analysis of framing effects can lead to more robust and resilient planning, ensuring that short-term biases do not derail long-term objectives.

Consulting firms often emphasize the importance of framing in their advisory services, offering templates and tools designed to help organizations identify and correct for framing biases. These resources are invaluable for executives seeking to refine their strategic decision-making processes. By leveraging expert insights and methodologies, leaders can cultivate a more analytical and objective approach to framing, enhancing their ability to navigate the complexities of the financial landscape.

Learn more about Strategic Planning

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Real-World Examples and Best Practices

Real-world examples abound of organizations that have successfully applied principles of framing to improve their financial decision-making. For instance, a major multinational corporation revised its reporting structures to highlight long-term growth and sustainability rather than short-term earnings fluctuations. By framing financial performance within a broader strategic context, the company was able to foster a more patient and strategic investment mindset among its stakeholders.

Another example involves a tech startup that used framing to navigate a critical funding round. By emphasizing the unique value proposition and long-term vision of the company, rather than focusing solely on current financial metrics, the startup was able to secure investment at a higher valuation. These examples illustrate the power of framing in influencing perception and decision-making, underscoring the importance of strategic communication in finance.

Best practices for implementing framing in an organizational context include regular training sessions on cognitive biases for staff, incorporating checks and balances in the decision-making process to account for framing effects, and using a diverse set of metrics and perspectives to assess opportunities and risks. By adopting these practices, organizations can enhance their financial decision-making capabilities, leading to better outcomes and a stronger competitive position in the market.

In conclusion, framing is a critical concept in behavioral finance that has profound implications for financial decision-making within organizations. By understanding and strategically applying framing principles, executives can mitigate cognitive biases, enhance strategic planning, and improve the overall financial health of their organizations. Embracing a framework that incorporates an awareness of framing effects is essential for leaders seeking to navigate the complexities of the modern financial landscape with wisdom and foresight.

Learn more about Value Proposition Cognitive Bias

Best Practices in Behavioral Economics

Here are best practices relevant to Behavioral Economics from the Flevy Marketplace. View all our Behavioral Economics materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Behavioral Economics

Behavioral Economics Case Studies

For a practical understanding of Behavioral Economics, take a look at these case studies.

Improving Behavioral Strategy for a Global Technology Firm

Scenario: A multinational technology company is struggling with decision-making challenges due to limited alignment between its corporate strategies and employee behaviors.

Read Full Case Study

Behavioral Strategy Overhaul for Ecommerce Platform

Scenario: The organization is a mid-sized ecommerce platform specializing in consumer electronics, facing challenges in decision-making processes that affect its strategic direction.

Read Full Case Study

Behavioral Strategy Overhaul for Life Sciences Firm in Biotechnology

Scenario: The organization is a mid-sized biotechnology company specializing in the development of therapeutic drugs.

Read Full Case Study

Behavioral Economics Revamp for CPG Brand in Health Sector

Scenario: The company is a consumer packaged goods firm specializing in health and wellness products, grappling with suboptimal pricing strategies and promotion inefficiencies.

Read Full Case Study

Sustainable Growth Strategy for Boutique Hotel Chain in Leisure and Hospitality

Scenario: A boutique hotel chain, recognized for its unique customer experiences and sustainable practices, is facing a strategic challenge rooted in behavioral strategy.

Read Full Case Study

Behavioral Strategy Overhaul for Professional Sports Franchise

Scenario: The organization in question operates within the competitive niche of professional sports.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can Behavioral Strategy be leveraged to improve diversity and inclusion within the workplace?
Behavioral Strategy enhances Diversity and Inclusion by addressing unconscious biases, fostering Inclusive Leadership, and employing Behavioral Design to create a culture where diverse talent feels valued and empowered. [Read full explanation]
In what ways can behavioral economics inform the development of more effective leadership training programs?
Behavioral economics informs Leadership Training by leveraging insights into cognitive biases and motivation, improving Decision Making, Engagement, and fostering adaptable, resilient leaders through real-world applications. [Read full explanation]
What metrics or KPIs are most effective in measuring the impact of Behavioral Strategy on organizational performance?
Effective Behavioral Strategy measurement involves Employee Engagement and Productivity Metrics, Decision-Making Effectiveness, and Innovation and Adaptability Metrics, highlighting the importance of a multifaceted approach for organizational performance improvement. [Read full explanation]
How can the insights from behavioral economics be integrated into digital marketing strategies to increase conversion rates?
Integrating Behavioral Economics into Digital Marketing leverages psychological insights to design strategies that resonate with consumer biases and heuristics, significantly boosting conversion rates through personalized experiences, optimized choice architecture, and enhanced engagement tactics. [Read full explanation]
How does Behavioral Economics influence the development of sustainable business practices?
Behavioral Economics influences sustainable business practices by leveraging human behaviors and decision-making patterns to design strategies that promote sustainability, profitability, and stakeholder engagement. [Read full explanation]
How can behavioral economics principles be applied to improve employee engagement and productivity?
Applying Behavioral Economics principles like Intrinsic Motivation, Loss Aversion, and Social Proof can significantly enhance Employee Engagement and Productivity through strategies that address human biases and motivations. [Read full explanation]

Source: Executive Q&A: Behavioral Economics Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.