Theory of Planned Behavior   11-slide PPT PowerPoint presentation slide deck (PPT)
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Theory of Planned Behavior (11-slide PPT PowerPoint presentation (PPT)) Preview Image
Theory of Planned Behavior (11-slide PPT PowerPoint presentation (PPT)) Preview Image
Theory of Planned Behavior (11-slide PPT PowerPoint presentation (PPT)) Preview Image
Theory of Planned Behavior (11-slide PPT PowerPoint presentation (PPT)) Preview Image
Theory of Planned Behavior (11-slide PPT PowerPoint presentation (PPT)) Preview Image
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Theory of Planned Behavior (11-slide PPT PowerPoint presentation (PPT)) Preview Image
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Theory of Planned Behavior (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 11 Slides FlevyPro Document

$29.00
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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Theory of Planned Behavior) is a 11-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

The Theory of Planned Behavior (TPB), developed by Icek Ajzen (1985), provides a model for understanding how we can change the behavior of people. TPB is a theory which predicts deliberate behavior, because behavior can be planned.

TPB is the successor of the similar Theory of Reasoned Action (TRA), developed by Ajzen and Fishbein (1975). The succession was the result of the discovery that behavior appeared to be not completely voluntary and under control. TRA was thus modified to add a component for perceived behavioral control, resulting in the TPB model.

According to TPB, human action is guided by 3 kinds of considerations:
1. Behavioral Beliefs. These are beliefs about the likely consequence of the behavior.
2. Normative Beliefs. These are beliefs about the normative expectations of others.
3. Control Beliefs. These are beliefs about the presence of factors that may facilitate, or may impede, the performance of the behavior.

The PPT delves into the intricate relationships between behavioral beliefs, attitudes, subjective norms, and perceived behavioral control. It offers a comprehensive visual model to illustrate these connections, making it easier for executives to grasp the underlying principles quickly. The model is particularly useful for those looking to apply TPB in practical scenarios, providing clear pathways from intention to behavior.

Understanding the strengths and limitations of TPB is crucial for its effective application. The document highlights the importance of evaluating these aspects before implementation. It emphasizes that while TPB can predict behavior with a degree of accuracy, it also has constraints, such as the assumption of rational decision-making. This nuanced approach ensures that users can make informed decisions when leveraging TPB in various fields, from marketing to public health.

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Source: Best Practices in Icek Ajzen, Theory of Planned Behavior, Behavioral Economics, Organizational Behavior PowerPoint Slides: Theory of Planned Behavior PowerPoint (PPT) Presentation Slide Deck, PPT Lab


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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