Post-merger Integration (PMI): Integrating Sales & Marketing (PowerPoint PPT)

DESCRIPTION

There are several challenges and opportunities in the wake of Mergers and Acquisition (M&A) that merit special attention. In particular:

1. Options to Reorganize the Operating Model
2. Risk of Staff Departure
3. Need to Look beyond Cost Synergies

This presentation discusses the integration of corporate functions from the various organizations as a strategic opportunity. There are 5 corporate functions that are core to most organizations and industries, which face notable PMI issues:

1. Information Technology (IT)
2. Research & Development (R&D)
3. Procurement
4. Production and Networks
5. Sales & Marketing

This deck will focus on Sales & Marketing. Specific topics covered include Revenue Loss Factors, Revenue and Cost Synergies, Maintaining Customer Loyalty, Managing "Amputations," Portfolio Management, and others. This document also includes slide templates for you to use in your own business presentations.

This PPT delves into the intricacies of integrating Sales and Marketing functions post-merger, highlighting the critical balance between cost and revenue synergies. It identifies key revenue loss factors, such as the risk of sales staff departure and the tendency of sales teams to favor certain products over others. These challenges, if not addressed, can significantly impede the realization of revenue synergies.

The presentation also provides actionable strategies to enhance brand and category portfolios, leveraging trade relationships to improve strategic positioning. It emphasizes the importance of a well-defined sales plan and transparent guidelines to prevent product cannibalization. By deploying distinct teams for different product lines, organizations can avoid overlap and maximize market coverage.

This comprehensive guide is designed to equip executives with the tools needed to navigate the complexities of PMI. It includes customizable slide templates to facilitate the creation of tailored presentations, ensuring that key stakeholders are aligned and informed throughout the integration process. This resource is essential for any organization looking to optimize its Sales and Marketing functions during a merger.

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Source: Best Practices in Acquisition, PMI PowerPoint Slides: Post-merger Integration (PMI): Integrating Sales & Marketing PowerPoint (PPT) Presentation, LearnPPT Consulting