DESCRIPTION
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This presentation is centered around one of the most impactful Customer Experience metrics: CES.
Throughout this PowerPoint presentation, we will discuss the essence of CES, exploring its definition, significance, and practical implementation. We'll uncover how CES plays a role in understanding the ease of customer interactions, thereby shaping customers' loyalty and advocacy.
We also discuss the history and evolution of CES, compare it with other Customer Experience metrics, and unlock the pros and cons that influence its strategic application. We'll also navigate through real-world cases that illustrate when and how to utilize CES to enhance Customer Experiences. We will delve deeper into the 3 usages of CES:
Case 1: Immediately after a Purchase or Subscription Interaction
Case 2: Post-Service Interaction Assessment
Case 3: Supplementing Product Teams' UI/UX Testing:
By the end of this PowerPoint presentation on the Customer Effort Score, you'll be equipped with a comprehensive understanding of CES's intricacies, empowering you to harness its potential to optimize customer interactions and drive business success. We discuss various ways of implementing CES, including the Likert Scale and Emoticon Ratings.
This PowerPoint presentation on the Customer Effort Score also includes slide templates for you to use in your own business presentations.
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Source: Best Practices in Customer Experience, Customer Satisfaction, Customer Loyalty PowerPoint Slides: Customer Effort Score (CES) PowerPoint (PPTX) Presentation, LearnPPT Consulting
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Customer Experience Customer Satisfaction Digital Transformation Customer Decision Journey Service Design Customer Loyalty Ideation Customer-centric Organization Big Data Robotic Process Automation Mobile Strategy Creativity Innovation Management Cyber Security Business Transformation Customer Service Net Promoter Score Customer-centric Culture
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