Customer Decision Journey and Social Media Strategy (PowerPoint PPT)

DESCRIPTION

The Customer Decision Journey is a framework developed by McKinsey & Co. The management consulting firm developed this framework based on research of the purchase decisions of almost 20,000 consumers across 5 industries and 3 continents.

The Customer Decision Journey captures the changing behavior in consumer purchasing and experience from a linear process (with few touch points) to a continuous, circular process (with constant touch points). This shift is largely driven by emerging technologies, such as Social Media, Mobility, and Internet of Things (IoT).

This presentation provides an overview of the Customer Decision Journey, as well as how your Social Media Strategy should be designed, as it relates to the Customer Decision Journey.

This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.

This PPT delves into the intricacies of the Customer Decision Journey, emphasizing the shift from a traditional linear process to a modern cyclical model. It highlights how each phase of the journey, from initial consideration to post-purchase experience, serves as a crucial marketing battleground. The presentation underscores the importance of understanding these phases to craft a more effective and responsive marketing strategy.

The deck also explores the role of social media in the Customer Decision Journey. It provides actionable insights on how to monitor, respond, amplify, and lead customer interactions across various touchpoints. By leveraging social media, businesses can enhance brand awareness, manage crises, and drive customer engagement, ultimately influencing purchasing decisions and fostering long-term loyalty.

This presentation is a must-have for executives looking to stay ahead in the digital age. It offers a comprehensive guide to aligning your social media strategy with the evolving customer journey, ensuring your marketing efforts are both targeted and impactful. Download this document to gain a competitive edge and transform your approach to customer engagement.

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Source: Best Practices in Digital Transformation, Customer Experience, Customer Decision Journey, Customer Journey, Social Media PowerPoint Slides: Customer Decision Journey and Social Media Strategy PowerPoint (PPT) Presentation, LearnPPT Consulting

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