Enhancing Customer Value through Utility Mapping PPT
This PPT slide, part of the 26-slide Value Innovation Strategy PowerPoint presentation, presents the Buyer Utility Map, a tool designed to help organizations identify how they can enhance customer value across various stages of the buyer experience cycle. The map is structured with 6 utility levels on the vertical axis, including Productivity, Simplicity, Convenience, Risk Reduction, Fun and Image, and Environmental Friendliness. Each of these levels represents a different aspect of customer needs and expectations.
The horizontal axis outlines the 6 stages of the buyer experience cycle: Purchase, Delivery, Use, Supplements, Maintenance, and Disposal. This framework allows companies to visualize where their current offerings align with customer utility levels and where gaps may exist.
Notably, the slide highlights the current industry focus, marked in red, which indicates areas where traditional offerings may fall short in delivering comprehensive value. In contrast, the blue circles represent the Blue Ocean offerings, suggesting opportunities for innovation that can meet or exceed customer expectations across multiple utility levels.
The Buyer Utility Map serves as a strategic guide for organizations looking to differentiate themselves by delivering exceptional utility. It emphasizes the importance of understanding customer needs at each stage of the buying process and aligning product or service offerings accordingly. Companies can leverage this tool to identify areas for improvement and innovation, ultimately aiming to create a more compelling value proposition that resonates with their target audience.
This slide is part of the Value Innovation Strategy PowerPoint presentation.
MBB/Big 4 style presentation that provides a visual guide to enabling a value innovation strategy that aims to make the existing competition irrelevant
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