This PPT slide, part of the 39-slide Structured Thinking 101: Clarity Through Storylines PowerPoint presentation, outlines a structured approach to enhance communication effectiveness through 5 key steps. Each step is designed to guide the user in crafting a clear and insightful message.
The first step, "Flush out the communication strategy," emphasizes the importance of defining the desired outcome of the communication. It prompts consideration of the primary audience, influential stakeholders, their motivations, and the specific content required to engage them effectively. This foundational stage sets the tone for the subsequent steps.
Next, "Frame the message" encourages the identification of a narrative pattern. It suggests determining whether a top-down or bottom-up approach is more suitable for organizing ideas. This step is crucial for ensuring that the message resonates with the audience and is structured logically.
The third step, "Firm up the message map," focuses on clarifying the topic and the rationale behind it. It asks for the main message and supporting points, ensuring they are logically ordered and adhere to the MECE principle (Mutually Exclusive, Collectively Exhaustive). This is vital for maintaining clarity and coherence in the communication.
"Finalise the document" is the fourth step, which deals with the format of the communication. It prompts the user to consider the medium—whether it be an email, report, or presentation—and to visualize the messaging for quick comprehension by the audience.
Lastly, "Feed back & feed forward" addresses the importance of evaluating the communication's effectiveness. It encourages reflection on whether the intended outcome was achieved, reasons for any shortcomings, and lessons learned for future communications. This iterative process is essential for continuous improvement in messaging strategies.
This slide is part of the Structured Thinking 101: Clarity Through Storylines PowerPoint presentation.
McKinsey 3 years on staff, 15 years freelance trainer & coach | Barbara Minto Approved | BCG training designer | Coaches at FX10 and ASX 10 | Startup founder | Author | C-suite Coach.
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