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Framework for Defining Strategic Intent Elements PPT


This PPT slide, part of the 35-slide Strategy Development Methodology PowerPoint presentation, outlines the critical components involved in defining strategic intent. At the center is the concept of "Intent," which serves as the foundation for the surrounding elements. These elements are categorized into 3 main areas: Objectives, Battlefields, and Core Competencies.

Starting with the "Objectives," this section emphasizes the importance of setting clear goals. It includes considerations like shareholder and stakeholder requirements, which are essential for aligning the organization's mission with the expectations of those invested in its success. Additionally, the selection and targets of key performance indicators (KPIs) are highlighted, indicating that measurable outcomes are crucial for tracking progress.

Next, the "Battlefields" segment focuses on the external environment where the organization operates. It addresses market attractiveness relative to objectives, suggesting that understanding market dynamics is vital for strategic positioning. Potential market positions and value propositions are also mentioned, indicating that organizations must identify where they can effectively compete. The ambitions, positioning, and capabilities of competitors are critical factors to consider, as they directly influence strategic choices.

Lastly, the "Core Competencies" area delves into the internal strengths of the organization. It discusses the competencies required to deliver on the value proposition, which is essential for operational effectiveness. Understanding the company's strengths and weaknesses, along with the protectability and ubiquity of these competencies, is crucial for sustaining a competitive position.

Overall, the slide presents a structured approach to developing strategic intent, emphasizing the interplay between internal capabilities and external market conditions. This comprehensive framework can guide organizations in making informed strategic decisions.



This slide is part of the Strategy Development Methodology PowerPoint presentation.

This presentation is developed by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is used by leading global strategy consulting firms for internal training and client project delivery.

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Henry Mintzberg Strategy Development Chief Strategy Officer Core Competencies Value Proposition Key Performance Indicators KPI Positioning

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