Strategic Marketing Management   75-slide PPT PowerPoint presentation (PPTX)
$25.00

Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Log in to unlock full preview.
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Strategic Marketing Management (75-slide PPT PowerPoint presentation (PPTX)) Preview Image
Arrow   Click main image to view in full screen.

Strategic Marketing Management (PowerPoint PPTX)

PowerPoint (PPTX) 75 Slides

$25.00
Explore our Strategic Marketing Management PPT, crafted by UJ Consulting experts. Master the marketing mix, segmentation, and performance evaluation for optimal growth.
Add to Cart
  


Immediate download
Fully editable PowerPoint
Free lifetime updates

BENEFITS OF DOCUMENT

  1. Provides of Product Planning and Development
  2. Provides of Promotion Mix : Advertising, Publicity, Personal Selling and Sales Promotion
  3. Provides of Distribution Planning and Pricing Strategy

DESCRIPTION

This product (Strategic Marketing Management) is a 75-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Strategic Marketing Management

Contents
1. Marketing Mix and Key Marketing Activities
2. Developing Market Segmentation
3. Product Planning and Development
4. Promotion Mix : Advertising, Publicity, Personal Selling and Sales Promotion
5. Distribution Planning and Pricing Strategy

Strategic Marketing Management is the application of marketing principles and techniques to achieve your strategic goals. It is based on the idea that marketing is not an one-time activity but a continuous and dynamic process that adapts to the changing needs and preferences of your customers and the environment. Strategic Marketing Management helps you to:

a) Understand your current and potential customers, their needs, wants, and expectations.
b) Analyse your Strengths, Weaknesses, Opportunities, and Threats (SWOT) in relation to your competitors and the market.
c) Define your mission, vision, values, and objectives that guide your marketing decisions.
d) Craft a comprehensive marketing strategy delineating your target market segments, positioning, differentiation, and competitive advantage.
e) Implement a marketing mix that consists of the four Ps: product, price, place, and promotion.
f) Monitor and evaluate your marketing performance and outcomes using Key Performance Indicators (KPIs) and feedback mechanisms.
g) Review and revise your marketing strategy and tactics as needed to ensure alignment with your goals and customer satisfaction.

Strategic Marketing Management is not an optional or luxury activity but a vital and essential methodology for any business that wants to survive and thrive in a competitive and dynamic market. Strategic Marketing Management is important because it:

a) Helps you to identify and satisfy your customers' needs and wants better than your competitors.
b) Enables you to create and deliver value to your customers and stakeholders.
c) Allows you to adapt and respond to the changing market conditions and customer preferences.
d) Assists in attaining your business goals and objectives, fostering business growth.

Strategic Marketing Management not only aids in averting marketing pitfalls and challenges but also provides numerous benefits and advantages that can elevate your marketing performance and outcomes. Some of the advantages of Strategic Marketing Management are:

1) Enhanced market understanding
Strategic Marketing Management helps you to gain a deeper and broader understanding of your market situation, your customers, your competitors, and your opportunities and threats. It enables you to make more informed and effective marketing decisions and actions.

2) Helps you define your strategic direction
Strategic Marketing Management helps you to define and clarify your strategic direction and focus for your marketing activities. It helps you align your marketing activities with your business goals and objectives which ensures consistency across your marketing efforts.

3) Holds significant potential for high profitability
Strategic Marketing Management helps you to optimise your marketing resources and investments, which helps you maximise your marketing returns and profitability. By applying Strategic Marketing Management, you can increase your customer satisfaction, loyalty, retention, and referrals. It also reduces your marketing costs and risks and improves your competitive advantage and market share.

Best regards,

UJ Consulting

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development PowerPoint Slides: Strategic Marketing Management PowerPoint (PPTX) Presentation, UJ Consulting


$25.00
Explore our Strategic Marketing Management PPT, crafted by UJ Consulting experts. Master the marketing mix, segmentation, and performance evaluation for optimal growth.
Add to Cart
  

ABOUT THE AUTHOR

Author: UJ Consulting
Additional documents from author: 203

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally ... [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
 
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting
 
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500


Your Recently Viewed Documents


Customers Also Like These Documents

Related Management Topics


Marketing Plan Development Sales Customer Segmentation Positioning Growth Strategy Strategy Development ROI Marketing Budget Channel Strategy Example Process Mapping

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.