Strategic Marketing Management (PowerPoint PPTX)

BENEFITS OF DOCUMENT

1. Provides of Product Planning and Development
2. Provides of Promotion Mix : Advertising, Publicity, Personal Selling and Sales Promotion
3. Provides of Distribution Planning and Pricing Strategy

DESCRIPTION

This product (Strategic Marketing Management) is a 75-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Strategic Marketing Management

Contents
1. Marketing Mix and Key Marketing Activities
2. Developing Market Segmentation
3. Product Planning and Development
4. Promotion Mix : Advertising, Publicity, Personal Selling and Sales Promotion
5. Distribution Planning and Pricing Strategy

Strategic Marketing Management is the application of marketing principles and techniques to achieve your strategic goals. It is based on the idea that marketing is not an one-time activity but a continuous and dynamic process that adapts to the changing needs and preferences of your customers and the environment. Strategic Marketing Management helps you to:

a) Understand your current and potential customers, their needs, wants, and expectations.
b) Analyse your Strengths, Weaknesses, Opportunities, and Threats (SWOT) in relation to your competitors and the market.
c) Define your mission, vision, values, and objectives that guide your marketing decisions.
d) Craft a comprehensive marketing strategy delineating your target market segments, positioning, differentiation, and competitive advantage.
e) Implement a marketing mix that consists of the four Ps: product, price, place, and promotion.
f) Monitor and evaluate your marketing performance and outcomes using Key Performance Indicators (KPIs) and feedback mechanisms.
g) Review and revise your marketing strategy and tactics as needed to ensure alignment with your goals and customer satisfaction.

Strategic Marketing Management is not an optional or luxury activity but a vital and essential methodology for any business that wants to survive and thrive in a competitive and dynamic market. Strategic Marketing Management is important because it:

a) Helps you to identify and satisfy your customers' needs and wants better than your competitors.
b) Enables you to create and deliver value to your customers and stakeholders.
c) Allows you to adapt and respond to the changing market conditions and customer preferences.
d) Assists in attaining your business goals and objectives, fostering business growth.

Strategic Marketing Management not only aids in averting marketing pitfalls and challenges but also provides numerous benefits and advantages that can elevate your marketing performance and outcomes. Some of the advantages of Strategic Marketing Management are:

1) Enhanced market understanding
Strategic Marketing Management helps you to gain a deeper and broader understanding of your market situation, your customers, your competitors, and your opportunities and threats. It enables you to make more informed and effective marketing decisions and actions.

2) Helps you define your strategic direction
Strategic Marketing Management helps you to define and clarify your strategic direction and focus for your marketing activities. It helps you align your marketing activities with your business goals and objectives which ensures consistency across your marketing efforts.

3) Holds significant potential for high profitability
Strategic Marketing Management helps you to optimise your marketing resources and investments, which helps you maximise your marketing returns and profitability. By applying Strategic Marketing Management, you can increase your customer satisfaction, loyalty, retention, and referrals. It also reduces your marketing costs and risks and improves your competitive advantage and market share.

Best regards,

UJ Consulting

Source: Best Practices in Marketing Plan Development PowerPoint Slides: Strategic Marketing Management PowerPoint (PPTX) Presentation, UJ Consulting