Exploratory vs. Normative: Strategic Foresight Approaches PPT

This PPT slide, part of the 51-slide Strategic Foresight and Uncertainty PowerPoint presentation, outlines 2 primary orientations of strategic foresight methods: Exploratory and Normative. Each orientation serves a distinct purpose in strategic planning, guiding organizations in their approach to future scenarios.

The Exploratory method begins with the present. It prompts organizations to consider various possibilities by asking, "What could happen if this event occurred?" This approach encourages creative thinking and scenario development, allowing teams to explore different futures and narratives. The visual representation includes elements such as "Different," "Future," and "Stories," highlighting the importance of diverse perspectives and imaginative storytelling in anticipating potential outcomes.

On the other hand, the Normative method starts with a desired future state. It shifts the focus to what needs to happen to achieve that future, posing the question, "What needs to happen for this future to materialize?" This orientation is more goal-oriented, emphasizing the identification of targets and the steps required to reach them. Key components illustrated include "Target," "Achievement," and "Desirable Future," which underscore the necessity of clear objectives and actionable plans in strategic foresight.

Both methods are essential for organizations aiming to navigate uncertainty effectively. They provide frameworks for understanding the present and envisioning the future, allowing leaders to make informed decisions. By employing these foresight methods, organizations can enhance their strategic planning processes and better prepare for various potential scenarios. This slide serves as a foundational overview, setting the stage for deeper exploration into the application of these methods in strategic contexts.

This slide is part of the Strategic Foresight and Uncertainty PowerPoint presentation.

MBB/Big 4 style presentation that guides on how strategic planning process can be enhanced by embedding foresight methods and tools.

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