Commitment Progression: From Awareness to Internalization PPT

This PPT slide, part of the 20-slide Soft Side of Change Management PowerPoint presentation, outlines a framework depicting 7 levels of commitment that individuals or organizations experience over time, from initial contact to eventual internalization of a concept or change. The vertical axis represents the "Level of Commitment," while the horizontal axis indicates "Time."

Starting from the bottom, the first level is "Unawareness," where individuals have no knowledge of the change. This progresses to "Contact," where initial interactions occur. The next stage is "Awareness," followed by "Understanding," which signifies a deeper comprehension of the change. However, this understanding can sometimes lead to "Confusion," indicating a potential barrier to commitment.

As individuals navigate these levels, they may develop a "Negative Perception," which can hinder progress. Conversely, moving past this stage leads to "Positive Perception," where individuals begin to see the benefits of the change. The subsequent levels include "Decision not to Support Change," "Support Withdrawn after Use," and "Compliance," indicating varying degrees of acceptance and participation.

The final stage, "Commitment," represents a full internalization of the change, where individuals not only accept, but actively support and engage with the new approach. This progression emphasizes that commitment is not instantaneous; it requires time and a series of interactions to evolve from initial awareness to deep-seated acceptance. Understanding this framework can help organizations strategize effectively to guide stakeholders through each level, ensuring a smoother transition and greater overall success in implementing changes.

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