This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines a structured approach to pricing strategy and execution, emphasizing the importance of repeatable processes in decision-making. It is divided into 2 main sections: Pricing Strategy and Pricing Execution, each containing specific steps that guide organizations through the pricing process.

The first 3 steps focus on establishing a solid pricing strategy. Step 1 involves identifying the scope of pricing, which sets the foundation for subsequent decisions. Step 2 requires determining the strategy or any necessary changes to existing strategies, ensuring alignment with market conditions and organizational goals. Step 3 emphasizes identifying the required analyses needed to support the pricing strategy, which is crucial for informed decision-making.

The second half of the slide details the execution of the pricing strategy. Step 4 is about gathering data and performing analyses, which are essential for understanding market dynamics and customer behavior. Step 5 involves determining the price and verifying the strategy, ensuring that the proposed pricing aligns with the overall business objectives. Finally, Step 6 focuses on executing the price decision and monitoring the impact, which is vital for assessing the effectiveness of the pricing strategy.

Additionally, the slide highlights enablers within the company environment, such as organizational structures, internal incentives, and communication systems, that support this structured approach. It also notes influencing factors like customers, competitors, costs, and the legislative environment, which must be considered throughout the pricing process. The concluding note stresses that this process should be institutionalized within industrial manufacturers, indicating its significance for long-term success.

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Pricing Strategy Workshops Organizational Structure