This PPT slide, part of the 131-slide Predictable and Scalable Sales Process for B2B Business PowerPoint presentation, outlines Step 3 of a systematic approach to sales prospecting, specifically focusing on running email campaigns. It emphasizes the importance of logging every response received through mass email outreach into Salesforce or another sales automation system. This practice is crucial as high-volume prospecting can lead to missed opportunities if responses are not tracked effectively.

The slide highlights that the primary aim of mass emails is to establish a follow-up step with the prospect. It suggests 2 distinct paths for this follow-up: either identifying the best point of contact for further engagement or scheduling a time for a direct conversation. This bifurcation of objectives is essential to streamline the sales process and avoid confusion.

Additionally, the slide mentions the effectiveness of simple email templates, noting that they can yield a response rate of 8-12% or higher, even from high-level prospects. The recommendation is to send a controlled number of emails daily, rather than overwhelming prospects with large batches. This approach is designed to generate 5-10 new responses each day, ensuring a steady flow of potential leads without compromising quality.

The content also touches on the significance of referrals, indicating that confirming the best point of contact can enhance credibility. By referencing a mutual connection, the new contact is less likely to perceive the outreach as a cold call, which can facilitate a more favorable reception. Overall, the slide serves as a practical guide for sales teams aiming to optimize their email prospecting efforts.

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Sales B2B