This PPT slide, part of the 34-slide Multisided Platform (MSP) Strategy PowerPoint presentation, presents a comparative analysis of pricing structures across various types of multisided platforms (MSPs). It categorizes these platforms into 2 sides: the loss-leader side and the profit-making side. The left column lists different types of MSPs, including advertising-supported media, e-commerce platforms like Alibaba and eBay, payment systems, video game consoles, operating systems, and ticketing services.
On the loss-leader side, the focus is on users and buyers, indicating that these groups often receive services at a lower cost or even for free. This strategy is common in platforms that aim to build a large user base quickly. For instance, advertising-supported media typically provides free access to users while monetizing through advertisers. Similarly, payment systems attract users by offering low fees, which can lead to higher transaction volumes.
The profit-making side highlights the entities that generate revenue from these platforms. Advertisers, sellers, and merchants are identified as key players who pay to access the user base. Game developers and application developers also fall into this category, suggesting they leverage the platform's user engagement to drive sales.
The note at the bottom emphasizes that users are not always on the loss-leader side, hinting at the complexity of pricing strategies in MSPs. This nuanced understanding of pricing structures can help potential customers grasp how different platforms balance user acquisition with revenue generation, ultimately informing their strategic decisions regarding partnerships or investments in these platforms.
This slide is part of the Multisided Platform (MSP) Strategy PowerPoint presentation.
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