Systematic Approach to New Customer Development PPT

This PPT slide, part of the 86-slide Market Entry Strategy PowerPoint presentation, outlines a structured approach for XYZ to identify new customers through a multi-faceted development process. It emphasizes the need for diverse sources and channels, suggesting that a systematic method is essential for effective business development. The initial phase, labeled "XYZ Initiates," includes several key strategies: leveraging a Center of Influence, conducting secondary research, utilizing personal contacts, encouraging customer referrals, and engaging sales associates. These elements are crucial for generating leads and establishing a robust customer base.

The flowchart progresses to a "Screening Process," where potential customers are evaluated. This step is critical as it determines whether a target customer aligns with XYZ's initiatives and presents an opportunity for engagement. If the answer is "no," the potential customer is dropped from consideration. Conversely, a "yes" leads to further actions, including selecting specific strategies (KVAD, KAIR) and developing tailored solutions.

The slide also highlights the importance of ongoing monitoring and reviewing customer performance, indicating that customer management is not a one-time effort, but requires continuous engagement. This iterative process ensures that XYZ can adapt its strategies based on customer feedback and market dynamics.

Overall, the slide presents a clear roadmap for customer acquisition, emphasizing the importance of leveraging various channels and maintaining a systematic approach. For potential customers considering this document, the insights provided can serve as a foundation for developing their own customer acquisition strategies, ensuring they remain competitive in their respective markets.

This slide is part of the Market Entry Strategy PowerPoint presentation.

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