Structured Approach to Market Expansion in Emerging Markets PPT
This PPT slide, part of the 39-slide Market Entry Assessment Guide PowerPoint presentation, outlines a structured approach to market expansion, particularly in emerging markets, with a clear focus on increasing revenue. It is divided into 5 key sections: strategic assessment, screening, validation, ranking and potential scenarios, and preferred scenarios for detailed qualification.
The strategic assessment begins with defining the expansion project. It emphasizes understanding the client's goals, including their business drivers, requirements, and geographic scope. This foundational step is crucial for tailoring the approach to the client's specific needs.
Next, the screening phase involves generating a long list of approximately 30 potential markets. This list is filtered based on initial client preferences, focusing on market size, growth rates, and manageable risks. This step ensures that the client’s aspirations align with viable market opportunities.
The validation phase narrows this down to a shortlist of 12-15 markets. Here, the focus shifts to sustainability, competitive intensity, synergies, and country risks. This rigorous evaluation helps in identifying markets that not only fit the client’s criteria, but also present the best opportunities for success.
Following validation, the ranking and potential scenarios section assesses the shortlisted markets. It filters based on strategic fit, revenue potential, and timing, providing a clear view of which markets are most promising.
Finally, the preferred scenarios for detailed qualification involve a thorough analysis of potential market entry strategies, culminating in financial estimates and recommendations. This comprehensive approach equips clients with the insights needed to make informed decisions about market entry.
This slide is part of the Market Entry Assessment Guide PowerPoint presentation.
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Emerging Market Entry Cognitive Bias Market Entry Sustainability
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