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Key Performance Indicators (KPIs) | Marketing Functions (PowerPoint PPTX Slide Deck)
PowerPoint (PPTX) 123 Slides
BENEFITS OF DOCUMENT
- provides a structured way to track and measure the performance within an organization, enabling better decision-making and strategic planning
- helps identify trends in an organization's performance, which can lead to valuable insights for future decisions and actions
- serves as a tool that helps align all stakeholders around an organization's strategic objectives and performance expectations, fostering a culture of transparency and accountability
DESCRIPTION
This document provides a collection of 100+ Key Performance Indicators (KPIs) related to the Marketing functions listed further below.
Keeping in mind that each organization is different, the enclosed KPIs are intended as a general reference and their relevance depends on the specific circumstances of the company. Some KPIs are relevant to more than one function.
The key to effective performance management is not just about choosing the right KPIs, but also about using them in the right way. The document starts off with brief points to keep in mind when applying any KPI.
Contents
1. Advertising
2. Analytics
3. Brand Management
4. Channel Marketing
5. Creative Services
6. Digital Marketing
7. Event Marketing
8. Market Research
9. Product Marketing
10. Public Relations
For each KPI listed, where relevant, the following elements are covered:
• The name of the function
• The name of the indicator, including common alternate names
• A brief description of the indicator and its importance
• Common measurement approach, interpretation, frequency, unit of measure and others
• Other information about the measure (e.g. suitability for peer bench marking, and others)
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Source: Best Practices in Marketing Plan Development, KPI PowerPoint Slides: Key Performance Indicators (KPIs) | Marketing Functions PowerPoint (PPTX) Presentation Slide Deck, ILMAM - Strategy & Management Consulting
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Key Performance Indicators for Key Organizational Functions
This bundle contains 7 total documents. See all the documents to the right.
