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Key Performance Indicators (KPIs) | Marketing Functions (PowerPoint PPTX)
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BENEFITS OF DOCUMENT
- provides a structured way to track and measure the performance within an organization, enabling better decision-making and strategic planning
- helps identify trends in an organization's performance, which can lead to valuable insights for future decisions and actions
- serves as a tool that helps align all stakeholders around an organization's strategic objectives and performance expectations, fostering a culture of transparency and accountability
DESCRIPTION
This product (Key Performance Indicators [KPIs] | Marketing Functions) is a 123-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.
This document provides a collection of 100+ Key Performance Indicators (KPIs) related to the Marketing functions listed further below.
Keeping in mind that each organization is different, the enclosed KPIs are intended as a general reference and their relevance depends on the specific circumstances of the company. Some KPIs are relevant to more than one function.
The key to effective performance management is not just about choosing the right KPIs, but also about using them in the right way. The document starts off with brief points to keep in mind when applying any KPI.
Contents
1. Advertising
2. Analytics
3. Brand Management
4. Channel Marketing
5. Creative Services
6. Digital Marketing
7. Event Marketing
8. Market Research
9. Product Marketing
10. Public Relations
For each KPI listed, where relevant, the following elements are covered:
• The name of the function
• The name of the indicator, including common alternate names
• A brief description of the indicator and its importance
• Common measurement approach, interpretation, frequency, unit of measure and others
• Other information about the measure (e.g. suitability for peer bench marking, and others)
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Source: Best Practices in KPI, Marketing Plan Development PowerPoint Slides: Key Performance Indicators (KPIs) | Marketing Functions PowerPoint (PPTX) Presentation, ILMAM - Strategy & Management Consulting
OVERVIEW
(PPTX)
ILMAM is a strategy and management consulting provider that specializes in:
• Strategic management, including strategic planning and performance management
• Strategy enablers, such as key business processes and governance
Select top quality guides and tools are offered through to enable you to perform work at your company or support your clients effectively and efficiently.
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Key Performance Indicators for Key Organizational Functions
This bundle contains 7 total documents. See all the documents to the right.
KPI Marketing Plan Development Sales Strategy Development Growth Strategy Marketing Automation Strategy Deployment & Execution Balanced Scorecard Performance Management Innovation Management Human Resources Social Media Strategy Process Mapping Information Technology Best Practices Digital Supply Chain Supply Chain Resilience Customer Segmentation
