Enhancing Cross-Functional Collaboration in KAM PPT
This PPT slide, part of the 23-slide Key Account Management (KAM) in Healthcare and Pharma PowerPoint presentation, outlines the role of Key Account Management (KAM) in fostering internal cross-functional collaboration within a pharmaceutical company. It emphasizes that KAM should oversee the entire customer relationship management process. This includes monitoring interactions, directing joint initiatives, and managing key partnerships. The central focus is on the KAM's ability to coordinate various internal experts who engage with customers, either directly or indirectly.
The left section describes a practical example where KAMs are tasked with managing key hospital accounts during the launch of a new drug. It highlights the need for a detailed plan that includes adapting protocols and ensuring the drug's adoption in the formulary. This approach illustrates the KAM's critical role in aligning internal strategies with customer needs.
The circular diagram in the center showcases the various functions that KAM interacts with, including sales representatives, medical affairs, marketing, and public affairs. Each function has specific responsibilities, such as conducting detailing, negotiating contracts, and developing hospital strategies. The KAM acts as a hub, ensuring that all these functions work together effectively to support customer engagement.
The right side of the slide lists additional responsibilities of KAM, such as responding to medical inquiries and aligning activities with public agencies. This comprehensive view of KAM's role underscores its importance in navigating the complexities of the healthcare sector, ensuring that all internal stakeholders are aligned and working towards common objectives. The slide effectively communicates that KAM is essential for driving successful customer relationships in the pharmaceutical industry.
This slide is part of the Key Account Management (KAM) in Healthcare and Pharma PowerPoint presentation.
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Healthcare Account Management Customer Relationship Management Key Account Management Sales
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