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BENEFITS OF THIS DOWNLOADABLE WORD DOCUMENT
- Challenge the myths that cost businesses millions.
- Understand how customers and organisations really make decisions.
- Replace commercial theory with practical insight from thirty years of real-world experience.
SALES WORD DESCRIPTION
What if almost everything you've been taught about sales is wrong?
For more than thirty years, Grant Stanley has worked with some of the UK's biggest organisations, helping businesses sell more, market smarter and improve commercial performance. Along the way, he discovered an uncomfortable truth: much of the advice confidently taught in sales courses, management seminars and marketing workshops simply doesn't stand up to real life.
Packed with entertaining stories, dry humour and hard-earned commercial insight, Everything They Told You About Sales Is Wrong exposes the myths, mistakes and misunderstandings that cost organisations millions every year. From sales trainers who can't sell, marketing campaigns that celebrate the wrong results, and KPI systems that reward failure, to procurement theatre, CRM obsession and the strange reality of how customers actually make decisions, this book challenges the accepted wisdom that businesses rarely question.
Rather than offering another miracle sales methodology or a collection of tired motivational clichés, Grant draws on three decades of experience to reveal what really drives commercial success: trust, curiosity, common sense and understanding how people actually behave.
Whether you're a business owner, sales professional, marketer, manager or consultant, you'll recognise the situations, laugh at the absurdities and probably find yourself thinking, "I've seen that happen."
Thought-provoking, evidence-driven and refreshingly honest, this isn't just another sales book. It's a collection of commercial war stories that will change the way you think about business forever.
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Source: Best Practices in Sales Word: Everything They Told You about Sales Is Wrong Word (DOCX) Document, Grant Stanley
ABOUT THE AUTHOR
Grant Stanley BSc (Hons), MA, Pg-Dip, MCIM is a commercial consultant, business leader and former military officer with more than thirty years of experience helping organisations improve sales, marketing and commercial performance.
Throughout his career, Grant has held senior sales, marketing and leadership roles and has advised organisations ranging from ambitious SMEs to some of the
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