Structured Approach to Focus Interviews PPT

This PPT slide, part of the 13-slide Designing and Delivering Focus Interviews PowerPoint presentation, outlines the structured format of focus interviews, emphasizing their objectives and the standard questions used during the process. The left section details the objectives, which include validating hypotheses and gathering insights on the current business situation, specifically strengths and weaknesses. It also highlights the importance of identifying areas for improvement, which involves understanding where changes can be made and providing direction for the team. Expanding the network is another critical objective, aimed at gaining support for additional assistance and involvement. Lastly, building commitment and support for the project is essential, with a focus on conducting temperature checks and sharing relevant experiences.

The right section presents the standard focus interview questions, categorized into various areas. It begins with understanding the interviewee's background, including their length of service and current position. Following that, it explores the department's overview, asking about key activities, goals, and performance metrics. The interview also seeks to gauge the interviewee's understanding of the organization’s vision and mission, alongside identifying strengths and competitive differentiators.

The slide further delves into identifying main issues, assessing organizational culture, and reviewing previous implementation experiences. It concludes with a section on support for the project, which prompts interviewees to suggest additional contacts for further insights. This structured approach ensures comprehensive data collection, facilitating informed decision-making and strategic planning.

This slide is part of the Designing and Delivering Focus Interviews PowerPoint presentation.

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