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BENEFITS OF DOCUMENT
What is Design Thinking?
• Design Thinking is a human-centered approach to problem solving and innovation.
• Design Thinking helps us to gain a deep understanding of customers' unmet needs and wants.
• It encourages creative consideration of a wide array of innovative solutions.
• It is as much a mindset as a process.
The concept of empathy in Design Thinking is fundamental and is the focus of the initial first stage of the Design Thinking process. Design teams conduct research to get personal grasps of their customers' needs. They set aside assumptions to obtain insights into the customers' world by observing, consulting, and engaging with customers. This way, we can more fully understand customers' experiences, motivations, and problems/challenges to make informed, insightful decisions.
Design Thinking can be helpful with "Wicked" Problems: Problems that are ill-defined and/or tricky:
• Problems that are ill-defined: both problem and solution are unknown at the beginning. A large part of the problem solving is actually defining the problem.
• ... and/or tricky: it involves quite a bit of risk, as you are leaving the comfort zone of the organization.
This PowerPoint presentation serves as an introduction to Design Thinking. The Design Thinking presentation explains the full Design Thinking process, which includes 5 activities:
Additional concepts included in this PPT include: Empathy map, Personas, Customer Journey, Space Saturation, Point of View (POV) / Problem Statement, How Might We (HMW) Questions / Design Goal, Opportunity Map, Ideation, Feedback Capture Grid, among others. This Design Thinking and Innovation PPT also includes several Design Thinking Workshop ideas.
This Design Thinking PPT is organized into the following sections:
2. Design Thinking Mindsets
3. Design Thinking Process
4. Workshop Project Ideas
4.1 The Wallet
4.2 The Gift Giving
4.3 Ready, Set, Design
4.4 The Marshmallow Challenge
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Service Design PowerPoint Slides: Design Thinking - Introduction PowerPoint (PPTX) Presentation, Ivana Nissen
ABOUT THE AUTHOR: IVANA NISSEN
Ivana Nissen is an experienced Director with extensive experience in the Management Consulting industry, specializing in Business Process Design, IT Service Management, and IT Strategy. Ivana has a Master of Science (MSc) in Mathematics and Computer Science.
ITIL v3 accredited trainer (2008 - today)
ITIL v2 accredited trainer (2003 - 2007)
ITIL consultant (2003 - today)
Service Desk Institute auditor (2004 - today)
Service Desk Institute consultant (2004 - today)
ITIL v3 Intermediate Qualification: Service Design (2011)
ITIL v3 Intermediate Qualification: Continual Service Improvement (2011)
ITIL v3 Intermediate Qualification: Service Strategy (2010)
ITIL v3 Intermediate Qualification: Service Transition (2010)
ITIL v3 Expert (2009)
ITIL v3 Managers Bridge (2009)
ITIL v3 Intermediate Qualification: Service Offerings and Agreements (2009)
ITIL v3 Intermediate Qualification: Operational Support and Analysis (2009)
ITIL v3 Intermediate Qualification: Service Operation (2009)
ITIL v3 Foundation (2008)
ITIL v2 Service Manager (2004)
Help Desk Analyst (2004)
Help Desk Manager (2004)
ITIL v2 Foundation (2003)
Ivana Nissen has published 26 additional documents on Flevy.
This business document is categorized under the function(s): Information Technology Strategy, Marketing, & Sales
It applies to Design Thinking
File Type: PowerPoint (pptx)
File Size: 5.4 MB
Number of Slides: 80 (includes cover, transition, & marketing slides)
Related Topic(s): Service Design
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jun 25, 2020
Most recent version published: Jun 25, 2020
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