Design Thinking - Introduction (PowerPoint PPTX)

What is Design Thinking?

•  Design Thinking is a human-centered approach to problem solving and innovation.
•  Design Thinking helps us to gain a deep understanding of customers' unmet needs and wants.
•  It encourages creative consideration of a wide array of innovative solutions.
•  It is as much a mindset as a process.

The concept of empathy in Design Thinking is fundamental and is the focus of the initial first stage of the Design Thinking process. Design teams conduct research to get personal grasps of their customers' needs. They set aside assumptions to obtain insights into the customers' world by observing, consulting, and engaging with customers. This way, we can more fully understand customers' experiences, motivations, and problems/challenges to make informed, insightful decisions.

Design Thinking can be helpful with "Wicked" Problems: Problems that are ill-defined and/or tricky:

•  Problems that are ill-defined: both problem and solution are unknown at the beginning. A large part of the problem solving is actually defining the problem.
•  ... and/or tricky: it involves quite a bit of risk, as you are leaving the comfort zone of the organization.

This PowerPoint presentation serves as an introduction to Design Thinking. The Design Thinking presentation explains the full Design Thinking process, which includes 5 activities:

1. Empathize
2. Ideate
3. Define
4. Prototype
5. Test

... and...

Additional concepts included in this PPT include: Empathy map, Personas, Customer Journey, Space Saturation, Point of View (POV) / Problem Statement, How Might We (HMW) Questions / Design Goal, Opportunity Map, Ideation, Feedback Capture Grid, among others. This Design Thinking and Innovation PPT also includes several Design Thinking Workshop ideas.

This Design Thinking PPT is organized into the following sections:

1. Introduction
2. Design Thinking Mindsets
3. Design Thinking Process
3.1 Introduction
3.2 Empathize
3.3 Define
3.4 Ideate
3.5 Prototype
3.6 Test
4. Workshop Project Ideas
4.1 The Wallet
4.2 The Gift Giving
4.3 Ready, Set, Design
4.4 The Marshmallow Challenge