Strategic Resource Allocation: Life Cycle Matrix PPT

This PPT slide, part of the 69-slide Corporate Strategy Primer PowerPoint presentation, presents a Portfolio Planning framework known as the Life Cycle – Competitive Strength Matrix. This tool is designed to assist executives in making strategic decisions regarding resource allocation across various business units or product lines. The matrix is divided into 4 quadrants based on 2 axes: competitive strength (ranging from low to high) and product life cycle stages (Introduction, Growth, Maturing, and Decline).

In the upper left quadrant, labeled "Push," the recommendation is to invest aggressively in products that are in the growth phase and possess high competitive strength. This suggests a proactive approach to capitalize on market opportunities. The middle quadrant, marked "Caution," advises selective investment for products that are either maturing or have moderate competitive strength. This indicates a need for careful evaluation before committing resources.

The lower left quadrant, titled "Danger," signals a need to harvest resources from products in decline with low competitive strength. This quadrant emphasizes the importance of divesting or reducing investment in underperforming areas. The slide also notes key sources, specifically referencing Arthur D. Little, indicating the framework's academic foundation.

Limitations are highlighted, pointing out that results can be highly sensitive to changes in perception and the weighting of various factors. This suggests that while the matrix can provide valuable insights, its effectiveness relies on accurate data and thoughtful interpretation. Executives should be aware of these limitations when applying the model to their strategic planning processes.

This slide is part of the Corporate Strategy Primer PowerPoint presentation.

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