Strategic Portfolio Analysis: GE-McKinsey Matrix Overview PPT

This PPT slide, part of the 144-slide Complete Guide to Strategy Consulting Frameworks PowerPoint presentation, presents the GE-McKinsey 3x3 Matrix, a strategic tool used for portfolio analysis. It visually categorizes business units based on 2 key dimensions: industry attractiveness and business unit strength. The matrix is divided into nine cells, each representing a different strategic approach.

The top row emphasizes "Growth / Invest," indicating that business units in this section possess both high market share and potential for significant returns. These units are prime candidates for investment, suggesting that resources should be allocated to foster their growth.

The middle row introduces the "Hold / Protect" category. This area is for units that may not be performing optimally, but still hold some potential. Investment in these units should be cautious and only pursued if there are excess funds after addressing more promising areas.

The bottom row features "Harvest / Divest," which is reserved for units that are underperforming or belong to less attractive industries. The recommendation here is to either harvest what value remains or consider divesting altogether, as these units are unlikely to yield substantial returns.

The slide also highlights the comparison with the BCG Growth-Share Matrix, suggesting that both frameworks serve as valuable tools for making informed strategic decisions. This insight reinforces the importance of evaluating business units not just on their current performance, but also on their future potential. Understanding where each unit fits within this matrix can guide executives in prioritizing investments and resource allocation effectively.

This slide is part of the Complete Guide to Strategy Consulting Frameworks PowerPoint presentation.

This presentation is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is a compilation of 20 Strategy Consulting frameworks, including ones developed by McKinsey, BCG, AT Kearney, and PwC.

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