This PPT slide, part of the 144-slide Complete Guide to Strategy Consulting Frameworks PowerPoint presentation, outlines the final phase of a growth plan, emphasizing the need for a strategic shift in spending habits. It highlights the importance of a disciplined approach to investment, particularly in competitive markets. The focus is on segment-specific efforts and a sequential investment strategy, which aims to maximize impact and reach target customers effectively.

The overview section indicates that this phase is crucial for developing a tactical growth plan. It stresses that the approach hinges on investing disproportionately across various segments and at different levels of the buying process. This method is not just about spending more, but doing so in a way that aligns with specific market segments and their unique dynamics.

The details section elaborates on the necessity of a significant change in organizational spending. It mentions that the approach requires concentrated efforts to break through market noise, which is essential in crowded environments. The slide outlines 3 levels where this disproportionate investment should occur: within the buying process, within segments, and at the tactical campaign level.

The desired outcome is clear: to create sequential bursts of growth that lead to sustainable organic growth, surpassing competitors. The slide also notes that once initial growth plateaus, continued investment in additional segments will help maintain momentum. This strategic approach aims to ensure that organizations can grow at a faster rate than they would through conventional methods, making it a compelling proposition for potential customers looking to enhance their growth strategies.

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