This PPT slide, part of the 103-slide Complete Guide to Customer-centric Design (CCD) PowerPoint presentation, outlines the "Streamlined Design Process" within the Braided Design Model, emphasizing the interdependence of Design, Strategy, and Technology. It presents a structured approach divided into 4 key phases: Frame, Cocreate, Prototype, and Validate, each with specific actions and objectives.
In the Frame phase, the focus is on mapping business opportunities and strategies, considering market and organizational factors. The process includes identifying user needs and defining experience principles, as well as assessing current technology developments. This foundational step sets the stage for aligning design efforts with strategic goals.
The Cocreate phase emphasizes collaboration. It involves reframing problem statements based on customer feedback, defining a clear value proposition, and conducting workshops with customers and experts. This collaborative effort aims to co-create optimal experiences while identifying necessary data and technology.
During the Prototype phase, the emphasis shifts to rapid iteration. Building prototypes quickly allows for adjustments based on ongoing customer feedback. This phase also includes creating an agile technology-development plan and establishing a business case to support the proposed solutions.
The Validate phase ensures that the designs meet usability standards and align with overall business strategy. It involves assessing technology, processes, and organizational needs, validating that the proposed solutions can be realized effectively.
Governance is also highlighted, focusing on modeling best practices tied to business strategy and developing a framework for ongoing investment and evolution. This comprehensive approach ensures that design, strategy, and technology work in lockstep, fostering innovation and responsiveness to market needs. The slide serves as a guide for organizations looking to enhance their design processes through strategic alignment and collaborative efforts.
This slide is part of the Complete Guide to Customer-centric Design (CCD) PowerPoint presentation.
This presentation is created by ex-McKinsey, BCG, Deloitte, EY, & Capgemini consultants. It discusses emerging frameworks related to Customer-centric Design, e.g. Customer Journey, Human-centered Design, & Design-driven Culture.
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