Strategic Framework for Competitive Positioning PPT

This PPT slide, part of the 26-slide Competitive Comparison Analysis PowerPoint presentation, presents a strategic framework for assessing competitive positioning based on 2 key dimensions: Competitive Strength and Market Attractiveness. It is structured as a matrix with 4 quadrants, each representing different strategic options depending on the organization’s capabilities and the market's appeal.

In the upper-right quadrant, labeled "Exploit!", organizations with high competitive strength and high market attractiveness are encouraged to leverage their capabilities aggressively. This suggests that firms in this position should capitalize on their strengths to maximize opportunities in a favorable market environment.

The upper-left quadrant indicates a strategy of "Harvest" or "Niche focus" for firms with existing capabilities, but facing low market attractiveness. This implies a more conservative approach, focusing on maintaining current operations while minimizing investment in growth.

The lower-left quadrant, marked "Divest," is for organizations lacking both competitive strength and market attractiveness. Here, the recommendation is to consider exiting certain markets or reducing investment significantly.

In the lower-right quadrant, firms are advised to "Partner, outsource, or build capabilities." This indicates a need for strategic alliances or investments to enhance capabilities in a market that holds potential.

The slide emphasizes the importance of aligning business strategies with core capabilities and market conditions. It suggests a proactive approach to identifying opportunities, particularly in the upper-right quadrant, where the potential for growth is highest. This framework serves as a guide for executives to make informed decisions about resource allocation and strategic direction.

This slide is part of the Competitive Comparison Analysis PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.

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Competitive Analysis Positioning

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