Framework for Effective Communications Strategy Development PPT

This PPT slide, part of the 190-slide Change Management - Methodology, Toolkit, and Templates PowerPoint presentation, outlines a structured approach to developing a communications strategy, emphasizing the importance of effectively conveying key messages within an organization. It begins with a set of instructions that guide the user through the process. The first step involves identifying the key messages associated with a specific initiative. This foundational task is crucial as it sets the tone for all subsequent communication efforts.

Next, the slide prompts users to frame these messages appropriately to achieve various objectives. This framing is essential for ensuring that the intended audience understands the messages clearly and can act upon them. The third step focuses on selecting the most suitable communication channel for each message, which is vital for maximizing reach and engagement.

The slide presents a table that categorizes different communication channels, such as written, verbal (one-to-many and one-to-one), and symbolic events. Each channel is associated with specific characteristics, like cost-effectiveness and credibility. For instance, written communication is noted for being inexpensive and consistent, while verbal communication can build credibility if delivered authentically.

The table also outlines the communication objectives and activities required to inform, change opinions, and empower or involve the audience. This structured approach helps ensure that each message is not only delivered, but also resonates with the audience, prompting the desired response. By integrating these elements with stakeholder analysis, the slide advocates for a comprehensive communications plan tailored to the unique needs of each audience segment.

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Change Management Communications Strategy Stakeholder Analysis