Strategic Group Analysis of 1980s Food Industry PPT

This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents a strategic group analysis framework applied to the food industry during the 1980s. It utilizes a two-dimensional matrix to categorize various companies based on their geographical coverage and marketing intensity. The vertical axis represents geographical coverage, ranging from low to high, while the horizontal axis indicates marketing intensity, from focused to wide.

In the upper right quadrant, labeled "Multinational major brands," companies like Unilever, Danone, and Nestlé are positioned, indicating their extensive geographical reach and broad marketing strategies. This suggests these firms were likely dominant players in the global market during this period. The upper left quadrant, containing "Minor national brands," includes companies like Colmans and ABF, which likely had a more limited geographical presence and marketing focus.

The lower half of the matrix features "National own labels" and "National major brands." The former includes brands like Hillsdown and Booker, which may have concentrated on specific national markets with a narrower marketing approach. The latter, represented by United Biscuits and Unigate, suggests a stronger presence in national markets, but with a broader marketing strategy.

The slide emphasizes that shifts in strategic intent can be effectively captured through this matrix, allowing for a visual representation of how companies adapt over time. This analysis can be particularly useful for understanding market dynamics and positioning strategies within the food industry. It serves as a valuable tool for executives looking to navigate competitive environments and make informed strategic decisions.

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